Are you a cake designer? If yes, read this cake business marketing tip and you will have more customers this year than before.
Sure, there are trending cake business marketing tips in Nigeria that you need to learn and use now.
Gone are the days where people go to TV or Radio to advertise their products of services. Nowadays, fewer people watch television. The few people watch television are watching Nollywood movies. This is true.
Instead, in Nigeria, people spend hours on social networks to watch movies or pictures. A typical example is Instagram, Pinterest, Youtube, Facebook and Twitter.
These are the places they derive serious satisfaction when they share their views, like other people’s pictures and comments.
If you are a cake designer, you got to know that your customers may not be watching TV anymore. They are on the internet. So, you got to learn how you can reach them and tell them about your business.
There are few and important marketing tips you could adopt now to increase your customer base. This is where marketing comes in.
Here are few things you need to do if you are a cake designer.
While you are making the cake, make sure that you have a video of every step of the production process. There are many things you can do with this video. You can a better smartphone or a camera to capture the video.
After successful coverage, edit the video very well and upload the video to video submission websites. The most popular one is Youtube.com and Facebook.
If you have interesting video, you be making serious money from monetizing your video. Also, many people who watch your video will likely become your customer if you have a strong call to action in between and towards the end of the video.
A blog is a personal journal where you publish anything that interest you. SO determine now to create a blog for your business.
One your blog, write about your cake business. Make sure you tell people why your cake is the best. Also, include your contact details so that potential customers will likely contact you for contracts.
In the long run, you can decide to monetize your blog if you have reasonable human traffic to your blog. The blog will act like a free lead generating tool where you use to get more customers.
Instagram and Pinterest are the most popular picture sharing platforms. Many people, including me, visit there regularly to have a jolly time looking at various pictures and scenes. You can generate a lot of human traffic from those places who could eventually becomes your customers.
Yes, many business experts advocates that every business should allocate at least 3-5% of their gross sale to advertising. That is why Warren Buffet emphasizes the power of re-investment.
Make sure, you allocate certain part of your gross sales to advertisement. Most advertisement campaigns isn’t that cheap. However, there many places you can advertise for free. There are many other ways to advertise your cake without paying a dime. These are forum posting, guest posting, writing for magazine and much more.
You can choose other cheap but better advertising strategies such Facebook ads.
Launch a new magazine about event that usually require cakes. These are marriages, birthdays, anniversaries etc. You can make moeny from sales of these magazines while you are promoting your business at the same time.