Lagos Business School Recruitment 2024(3 Positions)

Essential Duties / Key Job Roles And Responsibilities

• Formulate and execute comprehensive digital marketing strategies to achieve annual growth in online brand presence.
• Analyze market trends and competitor activities to identify opportunities for improvement, resulting in increase in market share.
• Plan and execute digital marketing campaigns across various channels, aiming for increase in leads generated.
• Monitor and optimize campaign performance, with the goal of achieving improvement in conversion rates through A/B testing.
• Oversee the creation of engaging content, resulting in increase in organic search traffic.
• Implement content distribution and promotion strategies to achieve increase in social media engagement.
• Utilize analytics tools to track and report on key performance metrics, aiming for improvement in data accuracy.
• Provide regular reports and insights to stakeholders, with the target of achieving increase in overall campaign effectiveness.
• Develop and manage the digital marketing budget, ensuring reduction in CPA through efficient resource allocation.
• Monitor spending against budget and adjust strategies as needed to achieve improvement in budget efficiency.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative team culture.
• Implement training programs and strategies to ensure the team stays at the forefront of digital marketing trends, resulting in increase in team productivity.
• Collaborate with other departments to align digital marketing strategies with overall business goals, resulting in increase in cross-functional synergy.
• Ensure consistency in messaging and branding across all digital channels, achieving a 10% improvement in brand visibility.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field; Master’s degree is a plus.

Professional Qualification:

• Relevant digital Marketing Certifications.

Experience:

• Minimum of  6 years in Strategy and Digital Marketing.

Required Competencies:

• Proven experience in digital marketing, with a track record of achieving and exceeding KPIs
• Strong analytical skills and proficiency in data analysis tools
• Excellent leadership and team management skills
• Up-to-date knowledge of digital marketing trends and best practices
• Exceptional communication and interpersonal skills
• Good presentation skills
• Flexibility and ability to work under pressure.
• Excellent communication skills.

Application Closing Date
29th February, 2024.

Method of Application
Interested and qualified candidates should send their CV to: careers@lbs.edu.ng using “Digital Marketing & Strategy Manager” as the subject of the email.

Note: Only shortlisted candidates shall be contacted. LBS is an equal opportunity employer.

Essential Duties / Key Job Roles And Responsibilities

• Ensure the overall health, functionality, and security of company websites.
• Achieve 99.9% website uptime, minimizing downtime and disruptions.
• Oversee the creation, updating, and deletion of web content to ensure accuracy and relevance.
• Implement a content management strategy that results in increase in user engagement.
• Monitor and optimize website speed, aiming for a load time of 3 seconds or less.
• Implement strategies to achieve improvement in overall website performance.
• Define and monitor key performance indicators (KPIs) for different business functions.
• Set targets for KPIs and track performance against goals.
• Conduct regular UX audits and implement improvements to enhance the overall user experience.
• Achieve increase in user satisfaction scores through user feedback and usability testing.
• Implement SEO best practices to achieve increase in organic search traffic.
• Monitor and improve website rankings, aiming for improvement in search engine positions.
• Implement robust security measures to safeguard against cyber threats and ensure compliance with industry standards.
•  Achieve a 100% compliance rating in data protection and privacy regulations.
• Address and resolve technical issues promptly to achieve reduction in website-related support tickets.
• Implement preventive measures to minimize future technical disruptions.

Qualifications

• Bachelor’s Degree in Web Development, Computer Science, or a related field

Professional Qualification:

• Relevant Webmaster Certification.

Experience:

• Minimum of 6 years in a Webmaster related role

Required Competencies:

• Proven experience as a Webmaster or in a similar role
• Proficiency in web development languages (HTML, CSS, JavaScript)
• Strong knowledge of content management systems (CMS) and web analytics tools
• Experience with SEO best practices and web security measures
• Excellent problem-solving and troubleshooting skills.
• Strong attention to detail and organizational skills
• Flexibility and ability to work under pressure.
• Excellent communication skills.

Application Closing Date
29th February, 2024.

Method of Application
Interested and qualified candidates should send their CV to: careers@lbs.edu.ng using “Webmaster” as the subject of the email.

Note: Only shortlisted candidates shall be contacted. LBS is an equal opportunity employer.