Dangote, MTN, Globacom named among top 50 brands

Globacom, MTN Nigeria, and Dangote Industries have risen to the top 50 brands in Nigeria for 2022.Information Guide Nigeria

As stated in a statement from the organiser, Top 50 Brands Nigeria, a brand and marketing research agency, named Dangote Industries the Most Valuable Brand in Nigeria for the fifth consecutive year at the conclusion of the 2022 corporate brand evaluation.

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According to the announcement, Dangote won with an overall Brand Strength Measurement Index score of 83.7. MTN, Globacom, and Access Bank came in second through fourth, respectively.
According to the statement, Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA, which are in fifth through tenth place, respectively, are also in the top 10.

It said, “The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

“The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions.”JAMB Result

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