Barcelona will wear a special shirt against Real Madrid on Sunday to honour Drake for becoming the first artist to achieve 50 billion Spotify streams.Infomation Guide Nigeria
The La Liga giants are sponsored by Spotify, but for El Clasico, they will substitute the streaming service’s logo with Drake’s OVO owl.
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It is a strategic goal of Barcelona and Spotify to “bring football and music together”
“This doesn’t feel real but it is,” 35–year-old Drake said on Instagram
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“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion – namely music and football,” said Juli Guiu, Barcelona’s marketing vice-president.
“This initiative is another example of this desire and the innovative spirit of our collaboration.
“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake.
“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”Jamb Result