Nigerian artists losing love for music – Pheelz laments

Philip Kayode Moses also known as Pheelz, shared his thoughts on the current state of the Nigerian music industry during an appearance on The Dadaboy Show with host Ehiz.

Pheelz expressed concern that the intrinsic passion for music among Nigerian artists is diminishing as many are becoming more focused on the commercial aspects of the industry.

Pheelz noted that artists are increasingly resembling entrepreneurs or manufacturers, with their primary interest shifting towards the profitability of music rather than the creativity and artistry that should be at its core.JAMB Result

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Despite acknowledging the allure of the business side, Pheelz cautioned that such motives are transient and ultimately, it’s the quality of the music that will endure over time. He underscored the importance of prioritizing good music, suggesting that it has a lasting legacy beyond temporary marketing successes.InformationGuideNigeria

Pheelz said, “We [Nigerian artists] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.

“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.JAMB Portal

“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.NYSC Portal

“When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”

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