9 Ways How Soccer Teams Get Sponsors

Soccer is enjoyed globally and is one of the most popular sports globally. Soccer teams typically rely on sponsors to support their operations and help them compete at the highest levels.  Getting sponsorship deals isn’t easy as companies are bombarded with requests from all sorts of teams and organizations. 

But, there are a few things soccer teams can do to make themselves more attractive to potential sponsors. Before we dive in, check the NFL mock draft and enjoy the wagers. 

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1. Understand What Companies are Looking For: 

Soccer teams need to understand what type of companies are most likely to be interested in sponsoring them. This will help them target their efforts and create the most compelling sponsorship proposals. 

Usually, companies are looking for a way to reach a specific target audience. They also want to be associated with a winning team with a good reputation. A soccer club that can convince potential sponsors that it can help them reach their target audience and improve their image is more likely to be successful in securing sponsorship deals.


2. Have a Strong Social Media Presence: 

Companies sponsoring soccer teams want to reach potential customers. They are looking for teams with a strong social media following. Soccer teams need to make sure they are active on all relevant platforms and regularly post engaging content. 

Some of the most successful soccer clubs globally have millions of followers on social media. This gives them a large audience that companies can reach through sponsorship deals.


3. Put Together a Professional Sponsorship Proposal: 

It is important to have a well-written and professional proposal when approaching companies for sponsorship. The proposal should include information about the team, its successes, social media following, and the target audience. 

It should also outline what the team is looking for from a sponsorship deal and how the company will benefit.  A strong proposal can make a big difference in whether or not a soccer team is successful in securing sponsorship deals.


4. Have a Winning Team: 

Companies want to be associated with winning teams. Soccer teams with a history of success are more attractive to potential sponsors. If a team is not doing well, it will be harder to convince companies to invest in them. 

If you look at teams like  Manchester United, they have been successful for many years and have attracted some of the biggest sponsors in the world. This goes back to the team’s on-field success.


5. Have a Good Reputation: 

It is important for soccer teams to have a good reputation both on and off the field. Teams with a history of violence or poor sportsmanship are less attractive to potential sponsors. Companies want to be associated with teams with a good image and are respected by the public.  

Soccer teams need to make sure they are doing everything they can to maintain a good reputation if they want to attract sponsors. Some teams have lost sponsorships because of their poor reputation.


6. Good Team Management

Teams land big sponsorships because of their good management. Teams that have a well-run organization are more attractive to potential sponsors. This includes everything from how the team is marketed to how it is run on a day-to-day basis. 

If a company believes that investing in a soccer team will be a good business decision, they are more likely to sponsor them. Some of the top soccer teams globally have very well-run organizations that have attracted major sponsors.


7. Be Creative: 

Soccer teams need to be creative when it comes to securing sponsorship deals. They need to think outside the box and develop unique ways to attract potential sponsors. One way to do this is by offering something that no other team is offering.  

If a team can come up with a creative sponsorship proposal that stands out from the rest, they are more likely to be successful in securing a deal.


8. Have a Good Relationship with Existing Sponsors: 

It is important for soccer teams to maintain good relationships with their existing sponsors. Companies are more likely to invest in teams they feel are invested in them. If a team constantly changes sponsors or breaks contracts, it will be harder to convince companies to invest in them. 

Soccer teams need to show potential sponsors that they are committed to their existing relationships and that they will be loyal partners.


9. Make Yourself an Attractive Investment:  

Companies want to feel like they are investing in a soccer team that will be successful. Teams need to show potential sponsors that they are a good investment. This can be done by having a strong social media following, a winning team, and a good reputation.


If a company feels like investing in a soccer team is a good business decision, they are more likely to do it. 

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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