The addition of global beverage giant Coca-Cola as an official partner has given Liverpool an additional boost in the marketplace.Infomation Guide Nigeria
In what has been called a “long-term collaboration,” Coca-Cola will offer match-day experiences, one-of-a-kind “money can’t buy” moments, and limited-edition goods awards to supporters of Liverpool’s men’s and women’s teams.
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They are the most recent international company to sign a contract with the Reds, who are still working to increase their commercial income so that the club may spend more money on the merchandise used on the field.
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Ben Latty, commercial director at Liverpool, said: “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield, to Coca-Cola.
“We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways. The ambition, with all of our partnerships, is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”
Michael Willeke, integrated marketing experience director, Europe, Coca-Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”Jamb Result
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