“Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m a bigger fan of consumer choice,” Hastings said.

“Allowing consumers who would like to have lower price and are advertising tolerant get what they want makes a lot of sense,” he added while confirming that the new plan will not be ‘short term fix.’

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