Nigeria’s Payment Tech Company Flutterwave Acquires Content Creation Platform

Nigeria’s Payment Tech Company Flutterwave Acquires Content Creation Platform

Nigeria’s payment tech company, flutterwave has acquired a  content creation platform known as Disha.

Disha is a platform that allows digital creators to curate, sell digital content, portfolios and receive payments from their audience worldwide. Information Guide Nigeria

According to AFRICA TECH, the acquisition of Disha is aimed at improving the process of digital content creation for Disha users as well as enable them to earn value for their creativity using the platform’s new payouts and collections solution.

AFRICA TECH reports that 20,000 users have been acquired by Disha organically over 12 months.

Disha which had earlier in February 2021, announced it was closing services was Co-founded by Evans Akanno (ex CEO), Rufus Oyemade (ex CTO), and Blessing Abeng (ex CMO).

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Creators on Disha who already monitor performance with the platform’s analytics feature, embed social media pages, add call-to-action buttons, and more are expected to find it easier to access global markets. By enabling creators to receive payments from anyone, anywhere in the world, this acquisition is expected to further grow the estimated over $100bn global creator economy.

According to AFRICA TECH, in a report by NDTV, Non-Fungible Tokens (NFTs), owning and selling digital arts, surged past $10bn in Q3 of 2021. Young people now seek better ways to earn more value from their creativity. This shows the large appetite of young people to create, own, sell or share various digital arts, creatives, and assets to a global audience. Disha offers this opportunity.

Responding to the news, Olugbenga GB Agboola, Founder and Chief Executive Officer of Flutterwave said: “At Flutterwave, we care about the creators on Disha who over the years have found a home for their craft. That is why we’re making this huge investment to continue to support their growth.

“Beyond Disha users, this is an exciting effort to equip the global creator community of about 50m individuals, with innovative tools to grow their craft. We are thrilled to be supporting Disha to provide new opportunities for freelancers and creators to showcase and receive value for their creativity, across the world.”

Also speaking on the News, Rufus Oyemade, Software, and Architectural Lead, Disha said: “Flutterwave’s acquisition will accelerate our path to being an important toolset for creators to showcase and get paid for their work from all over the world.

“The new payment feature will support creators who will, in turn, become key players in the global creator economy. Disha earlier used a US-based payment partner for collections, but now that we’re part of Flutterwave, it’s amazing how we can provide excellent global services from Africa. Jamb Result

“We’re excited to continue to provide creators and freelancers with tools that add value to their craft. We’ll be focusing on features and integrations that help creators easily schedule meetings and exhibitions, build sustainable income through subscriptions, and leverage emerging technologies in the creator space.”

Evans Akanno, Co-founder and Former CEO of Disha said“I believe this acquisition will bring about only positive changes. With increased resources, expertise, and customer service, Flutterwave will certainly make Disha stronger and more competitive in the market”.

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Idongesit Akpa-Ayang

Idongesit is a graduate of Communication Arts, University of Uyo. Currently working as a news reporter at InfoGuide Nigeria.

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