Nigerian Idol returns amid talent surge

Nigerians celebrated the return of the Idol on Saturday. Following the criticism that accompanied the just finished Big Brother Titans, they had yearned for another reality show.Information Guide Nigeria

Season 8 follows the success of last year’s season, which saw Progress Chukwuyem emerge as the champion.

The Delta-born musician, composer, performer, and music minister defeated his main challenger, Zadok, and went away with N100 million in presents.

The present also includes the recording of an EP and a music video. Progress has previously released two singles: ‘Lift me up’ and ‘Jo.’

From 2011 through 2015, Nigerian Idol was an annual event. It was dormant for five years until Multichoice resurrected the music talent show in 2021.

Kingdom Kroseide, 24, of Bayelsa State, was crowned the show’s champion in 2021.

Kingdom defeated other brilliant contestants to win N30 million, a recording deal, and other prizes.

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Kunle Ogunrombi, aka K-Peace, an Ogun state-born singer, was also crowned Nigerian Idol Season 5 winner. In 2015, the 32-year-old earned a N75 million cash reward, as well as a music record deal and other prizes.

The reality program has continued to provide bright Nigerians with a platform to showcase their skill as well as the opportunity to ascend to prominence through hard work and devotion, particularly in Lagos State, which is considered as the entertainment capital of the country.NYSC Portal

Many Nigerian teenagers look forward to easier opportunities to enter the entertainment industry because it allows them to reach a large audience both in Nigeria and overseas.

D’Banj, Simi, and Obi Asika were retained as judges for this year’s edition of Idols, and their combination, according to most entertainment experts, will make the show fascinating.

The organizers also stated that they are looking forward to a diverse range of music and song selections spanning genres, as well as amazing performances that will result in a magnificent spectacle.

Simi is thought to be more professional in her judgment, Obi is more concerned with production, and Dbanj offers star quality and a sense of comedy.

However, as a star-making vehicle, the show has fallen short of expectations.

However, having musical skill is not enough to enter into the Nigerian music industry, which is competitive and difficult to break into.

Some Nigerians have also stated that the program has failed to create a popular singer, in contrast to previous editions of Nigerian Idol, which sent musicians such as Timi Dakolo, Omawumi, and Mercy Chinwo into the spotlight.

Progress, who won last year’s edition, has struggled to achieve the kind of notoriety that would have been expected after the program because he has yet to release a recognised tune or album.

Daudu Ben, an entertainment analyst, told DAILY POST that the show needs to strengthen its artist marketing.

According to him, it should go beyond the audition, theatrical week, and final stage of the production. You must ensure that winners are successful in the sector. That should be the ultimate goal.

“Omawumi, Praiz, Chidinma emerged from Project Fame and others emerged through Nigerian Idol.

“What they have not realised yet is that if they promote artists after the show, they are equally promoting the show.

“The artist becomes the face of the show at that point. His success is always tied to the show but the organisers believe winning prices from the show is enough investment already.”JAMB Result

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