‘Lagos is bigger than Ghana’ – Singer Efya

Ghanaian singer, Efya has offered her perspective on the ongoing comparisons between the Ghanaian and Nigerian music industries, emphasizing the significant difference in scale and market size between the two. In her view, such comparisons are not justifiable due to the sheer size and influence of Lagos, Nigeria’s entertainment hub, which she considers to be “bigger” than the entire Ghanaian music industry.JAMB Portal

Efya pointed out that Nigeria’s substantial population gives its music industry a distinct advantage over Ghana’s. This numerical superiority translates into a larger domestic market, greater reach, and potentially more significant impact, both regionally and globally. The Nigerian music industry, buoyed by its population and the influence of Lagos as a cultural powerhouse, has seen immense growth and international recognition in recent years.

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Instead of pitting the two industries against each other, Efya advocates for collaboration between Ghanaian and Nigerian artists and industry stakeholders. She believes that such partnerships can lead to mutually beneficial outcomes, fostering growth and development in both music scenes.informationguidenigeria

This call for collaboration aligns with the broader trend of pan-African initiatives in the arts and entertainment sector, aiming to strengthen cultural ties and promote African music on the global stage.NYSC Portal

Speaking in a recent interview with City 105.1 FM, Lagos, Efya said, “Nigerian and Ghanaian music markets are not the same. Nigerians are way more than we are in terms of numbers. Numbers really matter now. The number of people that will stream Nigerian music in Nigeria is different from the number of people that will stream Ghanaian music in Ghana. The numbers are not the same.JAMB Result

“In the capacity of numbers, Lagos is bigger than Ghana. It is like the music hub itself. Nigerians are way bigger than we are. So, usually when I see people comparing, I’m like, ‘Do you guys know?’

“There shouldn’t be any comparisons. What I believe that we should do is be more collaborative. Find our vibes and put them together to advance what Afrobeats is going to be in the future; for us to be the gatekeepers of our own sound. And I think that’s the power move.”