If you’ve been Dropshipping for a while, one challenge I presume that you are going through is building a brand. So many people end up closing their e-commerce store because the profit margins are low, and creating a reputable brand seems complicated.

One way to solve this problem is by marketing on social media. An excellent place to start is TikTok. If you doubt that TikTok would offer practical solutions to your current issues, this article might be an eye-opener.

Here’s why we think TikTok would be suitable for Dropshipping.

A look at the stats first

Although the social media site has been around for a few years now, the tech giant receives over one billion, monthly active users. That’s quite a number.

The other surprising thing about TikTok is that any video can go viral even if the content creator is not popular. Hence, you have a massive chance of getting a good amount of views and traction for your products or Dropshipping site.

TikTok ads are suitable for most businesses

Although TikTok ads may not be effective for some products, many businesses, especially those targeting millennials, can benefit from this feature. These ads come in various types, including brand takeovers, branded hashtags, in-feed ads, and top-view ads.

If you need help creating a good TikTok ad for your Dropshipping product, we suggest using a TikTok Ads Library. These tools enable you to explore new ideas for your advertising strategies.

You can apply different marketing strategies

The only medium for marketing on TikTok is video. While most people might find this limiting, it actually isn’t. The reason is that brands and businesses use different marketing strategies to market their products.

For instance, you can use influencer marketing, hold giveaways and contests, host live streams, or use paid ads if you can afford it.

Engagement on TikTok is high

Many brands love to use this social media platform because of this reason right here. You can be sure you’ll get engagement when you post a video.

In a recent study, marketing experts stated that the engagement rate on TikTok is higher than that of Tv. This means that once you put your video or ad out there, people will click on it, and you might increase the number of followers.

Influencer marketing is affordable

One of the most effective ways to market on social media is by using influencers. This is where you approach a person with a large following and ask them to promote your product at a fee.

In comparison to ads or influencers in other social media platforms, TikTok influencers are affordable. For any dropshipping company with a low budget, this is good news. You don’t have to spend much money to market your product to your audience.

Final Thoughts

Those are some reasons why dropshipping on TikTok might be a good idea. If you are yet to decide, consider creating a business account with the platform. Your e-commerce site will be successful if you use the right marketing strategies.