The Christian Association of Nigeria (CAN) has condemned FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, over what it called an offensive Easter advert. DAILY TRUST reports.Information Guide Nigeria
In a statement on Monday, the General Secretary of CAN, Barrister Joseph Daramola, asked the company to retract the advert, tender an apology to Christians or face legal action and boycott of their products.
In the controversial advert, the company used the crucifixion of Jesus Christ as a metaphor to promote its product.
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“We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” Daramola said.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.NYSC Portal
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.”
“We, therefore, urge all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialize or disrespect our faith. Be warned,” Daramola said.JAMB Result
