TomTom, with variants TomTom Classic and TomTom Freshlime, has been named the official sponsor of Nigerian Idol Season 8. MultiChoice Nigeria made the announcement at a press conference in Lagos.
According to Busola Tejumola, Executive Head of Content and West African Channels at MultiChoice Nigeria, Nigerian Idol continues to provide a unique platform for artistes to exhibit their potential to a growing national and continental audience.Information Guide Nigeria
Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, discussed TomTom’s support of the music and entertainment industry at large – expressing TomTom’s enthusiasm for empowering young talented artistes.NYSC Portal
Other Top Stories:
- Hollywood screenwriters tell us why they’re going on strike
- MTV Movie & TV Awards’ last minute switch to new format
- Ed Sheeran clears up why he’s not playing King Charles’ coronation concert
- Nigerian Idol returns amid talent surge
In her remarks, she said, “We are excited to be partnering with MultiChoice Nigeria to sponsor Nigerian Idol and build momentum with our investment in Nigeria’s music talent. We are proud to be associated with such an iconic talent show and look forward to the upcoming season’s activities”.
TomTom’s sponsorship of the show is in line with its social mission to discover, nurture and showcase young creatives. Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, emphasised this in her remarks when she said: “As part of our commitment to support young, aspiring talents, we will work with the first runner-up to further hone their music abilities. Through the programme, our team and partners will guide the individual through a bootcamp, as we provide the relevant promotional media benefits to support the growth of their music career.”JAMB Result
Check JAMB Result
Check and Confirm: How much is Dollar to Naira
