A carbonated soft drink produced by Rite Foods Limited, Bigi has unveiled a new mantra, Bigi for Every Moment’ as the most refreshing brand that suits all occasions.Information Guide Nigeria
The world-class and proudly-Nigerian company revitalises consumers with its 13 variants.
According to THE NATION, the new slogan highlights the idea that there is a perfect flavour to suit every moment for all demographics and is suitable for all events.
Speaking, the Assistant Brand Manager; Bigi, Biola Aransiola, said that there is a Bigi variant for everyone at all times to keep them excited with their unique flavours.
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She affirmed, “Bigi products are leaders in flavour innovation, and the different variants are well produced to satisfy our consumers hence the brand is a pacesetter in the beverage industry,”.
According to THE NATION, the Bigi variants include the Bigi Cola, Bigi Cherry Cola, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Cola (zero sugar), Bigi Ginger Ale, Bigi Orange, Bigi Apple, Bigi Chapman, Bigi Ginger Lemon, and Bigi Tamarind.NYSC portal
The Bigi Apple is termed the “Show Stopper” while the Bigi Cola is dubbed “Mr. Cool”, and the Bigi Chapman is “Sharp Man.”
As reported by THE NATION, Bigi Tropical has the communication slogan “Adeventurer” the Bigi Bitter Lemon “Wise One” the Bigi Lemon & Lime, “The Twin” Bigi Orange, “Fab One” Bigi Soda, “The Difference” Bigi Tamarind, “Legend” and the Bigi Cherry Cola stands for “Freshest.”
Bigi Cola in 2022, won “The Fastest Growing Cola Brand of the Year” at the Marketing Edge Brands and Advertising Excellence Awards held in Lagos. Bigi also clinched the “Most Outstanding CSD Brand of the Year” at the Brandcom 2021 Awards, for its market leadership position in the beverage industry, surpassing its competitors in that category.
The brand’s viable marketing activities in connecting with its consumers have been felt in the entertainment and sport sector, where talents are discovered and nurtured for human and national development.JAMB Result
