Prominent comedian and music mogul, Bright Okpocha, known to many as Basketmouth, recently voiced his concerns about the soaring costs of music video production in Nigeria. He highlighted that the going rate has alarmingly risen from 7-7.5 million Naira in the past to a staggering 27-30 million Naira now.informationguidenigeria
This dramatic surge in production costs prompted Basketmouth to take a more economical approach for his music.
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Instead of shelling out more than N25 million for a conventional video, he chose to produce a simpler “holdup” video for “Party,” the headline song from his forthcoming album, “Uburu.”NYSC Portal
He shared these insights during a recent chat on The Beat 99.9 FM in Lagos.JAMB Result
He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. 2 years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.JAMB Portal
“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending N25m on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.’
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