This was disclosed by the company’s chief executive officer, Tosin Adefeko, in a statement issued on Saturday in Lagos.Information Guide Nigeria
She stated that the first edition of the digital marketing Bootcamp would be a week-long exercise geared to equip SMBs to exploit the growth prospects given by the digital era.
Adefeko stated that participants in the boot camp would be equipped with the most effective digital marketing tools, tips, trends, techniques, and tactics from the industry’s foremost professionals.
She added that the event’s opportunities will aid them in their quest to realise their full potential and shape how they engaged with their target audience.
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Adefeko said: “In the course of our journey, we frequently encounter small medium businesses who desire communications interventions but do not have the requisite knowledge or resources to support their growth.NYSC portal
“To enrich the learnings, 10 business leaders and accomplished entrepreneurs are lined up to share their personal recipe for success with the participants.
” On the line up are Aishah Ahmad, Deputy Governor, Central Bank of Nigeria; Asue Ighodalo, Founding Partner, Banwo and Ighodalo; Austin Okere, Founder, CWG Plc; Dr Biodun Shobanjo, Chairman, Troyka Holdings Limited and Dimeji Salaudeen, Partner, KPMG among others,” she said.
Adefeko stated that the digital marketing bootcamp would assist small and medium-sized enterprises to capitalise on development opportunities in the digital media environment.
She said that the bootcamp would focus on online reputation management, communications strategy, digital marketing, brand development, and aesthetics.JAMB Result
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