Hugo Boss has enlisted Nigerian singer Oluwatosin Ajibade, nicknamed Mr. Eazi, for its upcoming campaign dubbed ‘#BeYourOwnBoss’.Information Guide Nigeria
The campaign is part of the German-based company’s efforts to promote its brand and inspire people all around the world.
Mr. Eazi will join a roster that includes models, artists, and media celebrities from throughout the world.
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Gigi Hadid, an American model, is on the list, as is DJ Khaled, a record producer; Naomi Campbell, a British model; and Khaby Lame, a Senegalese-Italian media personality.
“The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi”, reads a statement released on Sunday.
“He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.
“The aim is to illustrate Boss’s slogan ‘Be Your Own Boss’, by telling the story of ‘the extraordinary path to a life of success’ travelled by the celebrities featured in the campaign.NYSC portal
“The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua and many others from across the world.
“The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek and the latest single; Werser, which is getting traction on Tiktok.JAMB Result
“He also tweeted that he will release a couple of projects this year.”
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