In this day and age where the Internet is where everyone lives you can’t afford not to take your business on there. But have you been wondering how to get customers online? Here’s 20 ways to get customers online.
1. DM Hoping
You will have to swallow your pride and go DM hoping sometimes. Especially if don’t have a budget for online marketing.
DM hoping is also a good way to personalise your business. Introduce your brand to people and let them know what you can do for them.
Don’t get frustrated quickly, results are not instantaneous
2. Get listed on V Connect
V Connect is the Nigerian Online version of a Yellow Page book. Everytime I Google a business if the business is listed on V Connect its always either the second or third result. That’s already half the SEO done for you. Get on VConnet
3. Open a Shopify
If you sell a product, my advice is to open a shopify. Not only does it serve as a landing page, especially if you don’t have one, it helps keep track of your orders, customers and potential customers who haven’t completed their orders.
4. Start a social media page
If your business doesn’t have a social media page then there’s little or nothing you’ll get as results. A social media page is important because it’s where 90% of online users are. You need to have a social media page to get customers online
5. Engage Social Media Influencers
Yes. You’ve heard this before. You don’t think it works but it does. Engaging influencers who are already thought leaders in the industry you’re operating is key.
Your potential customers already follow them and look up to them for advice. This also great for people who have a tiny budget for marketing.
6. Start a website
In this Internet savvy age we’re in, it’s important to have a website. You should at least have a landing page that tells a potential customer what your business is about and how they can contact you.
7. Send WhatsApp BCs
Honestly, I hate WhatsApp BCs but I can’t deny it does the job. Written well and attention grabbing, sending out WhatsApp BCs can get you customers. Just please, pace your BC sending, you don’t want people to block you because you keep disturbing them.
8. Run promos and Discounts
This is a great way to get new customers and renew old customers. Running promos engages your present clients and brings in new customers to your business
9. Put out targeted blog content
If you have a blog, include keywords that pertain to your business in the content of the blog to draw potential customers to your site from the search engines. If you don’t have a blog, use blog influencers and have them run a targeted blog piece for a price for you.
10. Run social media ads
Social media ads are important. Especially for Facebook. There’s millions of users and ads are the only way to get your business in front of potential customers and make them customers.
11. Join Groups/pages that have your target customer base
Join Groups that are relevant to your target market and scope out what they’re thinking of your products, what they expect of your business and other relevant information.
12. Put out testimonials from customers that have patronised you
Your clients are assets and they can help you bring in more customers. What do your customers say about your business? Do they love it? Would they give a referral?
13. Start a referral program
Go a step further with your clients and set up a referral system as a chance for them to earn discounts on any new customer they bring you. This way they’ll be doing half the work for you
14. Invest in proper SEO
Invest in some proper SEO. Pay someone to do it for you if you can’t. Search Engine AIs have become smarter making SEO crucially important
13. Participate in relevant online discussions
Go through Facebook and LinkedIn pages and participate in ongoing conversations that have your target market. Join in as your business and prove that you’re a thought leader in the industry. It works like magnet.
14. Use pay per click ads
Ever wanted to play a game and those ads pop up and you can’t wait for the 5 second mark to pass so you can click skip ad? Yes.
Those are pay per click ads. The beauty of it? You only pay when a potential customer clicks on the ad and gets to the landing page.
15. Sponsor events
Are you a new business and want to get the word out, look out for online events and reach out to be a sponsor. Make sure events you’re sponsoring have potential customers for your business, else you’ll barely get results
16. Make use of Google My Business
If there’s something that is important that we aren’t yet utilising, it’s Google My Business. Google my business is a landing page for your business on Google.
It’s that mini website by the right that pops up when your business is run through the search engine. It contains information like business name, address, phone no and website. Having a Google my business page will help you when it comes to SEO
17. Run multiple short ads across board to get your name out there
For those whose marketing budget is small or minimal this a great way to do social media ads. You’ll be able to compare analytics and see what your customers like best or expect from you
18. Friends of friends
Explore your friendship circle. Tell them to tell their friends about your business. Tell them to search you up on Google and give reviews to your business. Asks them to follow you. All these will help you when potential clients search you up.IMPORTANT!: Follow us on Instagram @InfoGuideNigeria
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