Why Apple and Samsung Release Phones Every Year

The life cycle of a phone has become somewhat predictable. A new model is released within a year after you spend hundreds of dollars on a new device, enjoy all the flashy specs, and feel out of date with it. You might feel like upgrading in two years or risk falling behind.Information Guide Nigeria

It’s a time-consuming and expensive endeavour. However, it’s a strategy that appears to be effective for businesses like Apple and Samsung, which release new flagship phones every year. They want to have something to tempt customers who might at any time be in the market for a new device.JAMB Result

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“You might be fine with your phone today, but you are just one person,” Eli Blumenthal, CNET’s telecom expert, says in the video embedded above. “There are plenty of people who bought a phone a year earlier than you, or maybe were walking around and dropped their phone on the pavement or in a toilet and need a new device, or a kid got a hold of it. They might want a new phone, and this could be the right time for them. … These companies want to make sure they have a product out there so when that person is looking for their new phone, they have an option.”

Even if there isn’t a real need to upgrade your phone, it can be simple to feel compelled to do so in order to take advantage of the better camera or larger screen. However, because smartphones are becoming more expensive—you can expect to pay between $700 and $1,200 for the majority of flagship models—people are keeping their gadgets for longer. According to a CNBC report, US smartphone owners kept their devices for an average of about 24 months before upgrading, up from about 22 months in 2016. However, this hasn’t stopped phone manufacturers from maintaining their annual release schedule.

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