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Business Ideas

How to Start Children’s Toy Selling Business in Nigeria

We have a lot of business opportunities associated with children which can earn people some good amount of money.

One of such business opportunities is selling toys for children and this is a business that when done with a lot of careful planning and good management can be a venture that will be very profitable.

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The business is all about buying toys in large quantity and selling to customers at a particular price from which you make your own profit.

You can choose to buy the toys locally or depending on your business model you can decide to buy the toys from outside the country and import them into the country.

The business can be started by almost anyone as long as you have a knack for selling products as well as having good communication skills.

This is a business a lot of people feel could be an expensive business to start considering the nature of the product involved but you do not necessary have to start with a lot of money or in a big way.

This is a business that provides a chance of either starting the business as a wholesale buyer where you buy in large quantity and sell to retailers who will then sell to the final customer.

You can also start in a smaller way with less capital, which means you buy from the wholesaler and then sell to the final customer as you can concentrate at being a retailer in the business.

Reasons Why This Is A Good Business To Do

There Are A Lot Of Children

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There are a lot of children in the society and environment which makes this a good business to start. The demand for children’s toys is much as we have a lot of children.

Children love toys a lot as they see and consider it as a means of entertainment for themselves. Parents too are always on the look out for nice and good toys to buy for their children to make them feel happy and comfortable.

A Variety of Options

In this business you have a lot of options on the type of toys to buy and supply to the market. For example you can to decide and concentrate on selling toys for babies, for children age 3-5 or older children. You can also decide to specialize in toys for girls and deal more in toys like baby princess dolls and the likes. You can choose to specialize in toys for boys and buy toys like cars to serve the market.

With the various options available you can decide to sell various types of toys or create a niche for yourself by selling particular toys for a particular group.

Serves Various Purposes

Toys serve a lot of purposes as they help with many activities. They are used to provide entertainment for children, as children play with them.

They are also used for academic and educational purposes as they are used in schools and homes to teach and explain lessons and assignments to children to aid their understanding.

What You Need To Commence This Business

Learn How to Operate The Business

Although this is a business that does not require a lot of technical skills, you still have a lot to learn about the business.

You will need to know and learn where and how to buy the toys you need. If you choose to import the toys into the country, you need to know the best countries to buy from and where to get the best quality. Also how much you buy the goods and how much you sell them will have to be known by you.

Mode of Operation

Before you start, you will have to decide how you will operate the business. Will you be a wholesaler or retailer of the products?

Being a wholesaler means you will have to buy your toys in large quantity which may mean you may be buying from outside the country or get a ware house locally that deals in such products. Whichever you choose, you will have to invest more money than when you start as a retailer.

If you start as a retailer it means you will be buying from the wholesaler. This could mean you may make less profit than the wholesaler but the good thing is that you do not have to spend a lot of money starting the business which you can still grow little by little until you can become a wholesaler of children’s toys.


This is an important aspect of the business that can help grow the business or make the business fail. If you are a wholesaler you will need to get a large store to keep your goods and this should be in an area where a lot of commercial activities take place like a market center where a lot of retailers for the product exist.

As a retailer you should rent a shop in a busy commercial area or residential area where there are a lot of children.


You can advertise the business by creating flyers and handbills stating the goods and services you render.

You can also visit places like hospitals where you can introduce the business to new mothers and tell them about toys their children can use as they grow older. You can also visit schools to promote the business by introducing them to toys that can help children learn better and easier.

This is a business that can be rewarding if properly managed, also make sure you relate well with people to make sure they patronize the business regularly.

Before starting ensure you do a feasibility study, register the business and fulfill all requirements by the authorities.

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuideNIgeria.com. You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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