Business & Investment

Digital Marketing: 4 small-scale strategies that give great results

Digital marketing is a constantly changing it’s momentum and it’s now one of the best strategies that are effective for small and medium enterprises.

Digital marketing focuses on smaller strategies, easy to manage, allowing you to quickly adapt and launch marketing campaigns in no time, to discover what is effective and optimize your initiatives to get best results possible.

If implemented properly, this cycle of learning and optimization enables small and medium enterprises to maximize their return on investment in digital marketing.

Read Also: 7 Online Marketing Strategies for Small Businesses

Learn from failures and successes

The evaluation and analysis, which are among the most under-used digital marketing elements, however, are the most useful. They allow companies to learn from their failures and successes to increase their return on investment (ROI).

I create marketing strategies for large companies for over ten years, and most of them can not assess the true ROI of their marketing, mainly because of the complexity of the technical environment.

However, this type of marketing approach is ideal for small and medium enterprises; technical environment is less complex and their management more flexible, they can adapt and improve rapidly.

Four steps to success

The development of a digital marketing setting results-oriented involves four main steps.

  1. Build
  2. Promote
  3. Assess
  4. Optimize

This is the first step – build – you develop for your company a basic digital ecosystem (website, mobile and social media platforms and email data base) with which you can quickly deploy, assess and optimize your digital marketing efforts.

Read: How to Create Business Website using WordPress even without Web Design Skills

In this step, you choose the technical platform for you (and which can be easily extended) and make sure that the items as your brand and your products and services are well presented. You must also ensure you can effectively measure the activity of your visitors on your websites and pages

Attract potential customers

Once your digital ecosystem established, you must determine how to attract potential customers to your sites and Web pages. Start by running some simple campaigns through tools such as Google AdWords or Facebook Ads to evaluate the most effective way to attract visitors and to distribute your budget.

At the assessment stage, you analyze the results of your campaigns to determine changes to your websites and pages and your digital marketing plan. It is important to listen to what potential customers have to say and to analyze their behavior on your web pages to identify the best way to convert them into buyers.

Read Also: 4 Good Reasons why a Good Website can Boost your Business

A continuous cycle of improvement

The final step in optimization is part of a continuous cycle of evaluation, learning and improvement of the digital ecosystem favoring the conversion of potential customers into buyers. Through this flexible framework, you are assured that your content as well as new more advanced technical function meets the real needs of customers.

Your efforts will result in continuous improvement and maximum return on your investment in digital marketing.

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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  1. Nice article….. I want to know if there’s any way to run ads on Facebook and get your ROI because I hear some people saying they don’t get their ROI. That getting me scared.

    1. Yes I have. The best advice to promote a product or service that worth the promotional effort while you target the right audience at the right time. Hope that helps.

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