5 Easier and Cheaper Ways to Promote your Business . Doing business is not always easy, staying in business is even harder. In times when the economy is experiencing a down turn businesses find it hard to keep afloat.
At this time starting a business or continuing a business can be very difficult to achieve. During these period businesses are advised to invest in promoting their goods and services in order to maintain their existing clients and customers and also to attract new clients and customers.
Individuals who have businesses that are not doing well usually avoid or shy away from such an option because of the perceived high cost it will involve doing promotional activities.
What some businesses do not understand is that there are less expensive ways to promote their business. It is quite nice to promote your business by advertising on television, radio, large billboards, hosting and sponsoring shows among others which is very good and this is done by companies and organizations that can afford it.
So what happens to the small struggling companies and organization that can afford to spend on such promotional activities, do they just tag along and hope that business improves?
Even if you are operating a tight budget you can squeeze some money out to promote your business.
Below are some ways you can promote your business cheaply
1. Easier and Cheaper Ways to Promote your Business – GET A WEBSITE
Now this may come as a surprise to some people as we are supposed to be talking about cheap ways to promote your business.
Some people consider having a website an expensive promotional tool that they can not afford. This depends on the type of website you are going for, you do not have to have the website that people can make orders, purchase goods, and give feedback among other great things.
Remember what you need for now is a simple website to let people know who you are and what you do.
Also if you are worried about the cost of hiring someone to do it for you, there is no need to worry as there are companies who offer templates online that you can use in making your own simple website.
2. Easier and Cheaper Ways to Promote your Business – MAKE BRANDED MATERIALS
Stationery like business cards, letter headed papers and envelopes with your business name on it can help promote your business.
When making proposals for new jobs such materials are used, you may not get the job but you would have left an impression incase of next time.
Also the use of pamphlets, brochures and flyers that have a brief description of your company and what you do can go a long way as people get to know about you where ever they see these materials.
3. Easier and Cheaper Ways to Promote your Business – INCREASE YOUR NETWORK
This is the time to start making new and more contacts in order to get new business leads. You can attend seminars, join a business club or become a member of your academic body.
This will give you an chance to meet people that in the same line of business like you. The benefit of this is that you can rub ideas and plans and get a lot of advice from people who have more experience than you in the business and learn from the mistakes they made and avoid them.
They can also introduce you to prospective clients especially if they have a lot of work to do and are willing to share.
4. Easier and Cheaper Ways to Promote your Business – ORGANIZE SEMINARS
This is a good way to improve your business out. People could be invited one on one or printed materials to save cost. No need for any special arrangement for organizing a space as your organization’s premises can be used not minding the size.
The great thing is that you have an opportunity to introduce your products, goods and services one on one to people and introduce new business to new clients.
You can also take it a step forward and attend other people’s seminar by being a guest speaker at such events. This affords another opportunity for you to increase your networking and cliental range.
5. Easier and Cheaper Ways to Promote your Business – ORGANIZE A COMPETITIONS
This sound expensive but does not have to be. People love a challenge especially when there is a price attached to it. It does not have to be an expensive process as the price does not have to be a fancy prize like a car.
Prizes such as books, a movie ticket or free lunch can as well be appreciated.
Also to add to this you can have free samples given to customers especially if you are a new business with a new product or an existing business with a new product.
Also you can try promotional tactics like buy one get one free, spend above a certain amount and get a discount.
So as we have seen from the above you do not necessarily have to spend a fortune to promote your business as there are still ways you can get yourself out there without putting a hole in your pocket.
Read Also: Where to Advertise for Free in Nigeria
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