The difference between a high ranking site and the others is the constant effort that the site owners are willing to put in SEO. This informs the use of the best SERP tracking which you should also try for your website. When properly done, SEO has the potential to present your site in front of a huge audience that is right for the kind of content you develop.
Aside from the fact that there are so many SEO tools that could get you to the top of SERP, there are a couple of effective quick SEO hacks that could make a significant difference in your site ranking:
1. Link building with authoritative sites
Understanding that link building is fundamental for SEO is not enough. Google has recently changed its algorithm for indexing links whereby quality is now of the essence. Gather links from authoritative websites in the field you are in.
As important as it is to gather great inbound links, also consider linking out to an authoritative site. Outbound links are a quick way to get your page recognized by Google and other engines for its quality content.
A great way is to contribute as a guest writer for prominent authoritative sites in exchange for good links. This creates more credibility in your brand but also hints search engines that your site is a source of valuable information. Use tools like Moz to figure out the domain authority of sites. A site with a domain authority higher than 30 is one to link out to.
You can also look up for a list of the popular sites in the different categories you have analyzed your site for. This way you better secure quality links for different content.
2. Capitalize on feedback
Great content attracts a lot of feedback. The comments especially are a prime spot you can capitalize on to scale your site to the top. Build conversations within your content by responding to comments as soon as they come up.
Be sure to stretch out and comment on other people’s work as an opportunity to source for free backlinks. This is an excellent way to also reach out to an audience that is not within your reach, to whom you can point to your site.
Any way you can capitalize on feedback increases on post visibility, even if it means responding to comments on old posts.
3. Generate evergreen content
Your content may be great and of high-quality, but evergreen content is much better. Evergreen content can withstand time and remain relevant years later.
Pick out topics you are well conversant with within your industry and have simple to grasp pointers, even for new users. Be descriptive with words and provide accurate and factual information that will show your knowledge and authority.
Purpose to review your older content for updating so that visitors can find up-to-date information regardless of when the post was published.
4. Use Google plus
This is the easiest way to link your site to Google. Any content you share on Google plus will be seen by users on this platform but also by those that searched on Google. Make comments through your Google plus account and be sure to share your post in this platform.
Add a Google plus share button on your site so that new users can easily share on their Google plus platforms.
5. User-generated content
A happy audience can quickly scale your site to the top or SERP. Since people want to feel a tangible connection with your site, create user-generated content.
User-generated content is all about the users creating content. There are many people within your audience that have amazing insights regarding your industry.
Allow them an opportunity to share their input by doing more than just commenting. Such a post that incorporates a part of the audience will highly be embraced and deemed authentic by other users who can better relate to each other than to your brand and is therefore likely to go viral.
6. Use long-tail keywords
Keywords are a good spot for SEO, but give better results when they are clear. Long-tail keywords are more expressive and highly likely to capture the intent of the user. Consider this example, instead of using ‘quick hacks’, you can deliberate on ‘quick SEO hacks in 2018’ or ‘SEO hacks for high ranking’, which are more centered.
Create more content that corresponds with long-tail keywords, with H1 and H2 exploring deeper into the keywords.
7. Mirror your competitor
Competitor analysis can be creepy if it becomes an obsession, but this is a trend that is picking up for the right reasons. Trying to establish a brand from scratch is energy consuming and exhaustive. Your competitors have a better feel at what the market is like.
See what they are doing as matters to SEO. For every right move they make, they perform better than you. Copying from them and getting better at it will make a difference in your ranking too.
Mirror the styles and approaches that make their site likable by search engines and audiences. There are a couple of tools that are effective for competitor analysis like SimilarWeb.
8. Use SEO tools
There are a variety of effective tools in the market like Google Analytics, Open Site Explorer, Screaming Frog SEO Spider tool, among others, which can help you get the most out of SEO.
The main focus should be to identify the existing loopholes that your SEO strategies did not cover so you can fix them. Pay attention to analytical reports which will provide you with the actionable pointers of where to begin. Start off with easy to use tools like the Google Keyword Planner and Google Analytics.
The tools you pick out will guide you optimizing for more than just content and keywords. They will make you flexible to focus on both off-site and on-site SEO, ranging from XML sitemaps and site design to social media profiling and audience engagement.
Some of the tools will automatically do SEO for you, giving you adequate time to focus on creating high-quality content and keeping your audience happy.
So much can be done to optimize a website, but if you can do it quicker and more effectively with such insights as these, then go for it!
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