Marketing & Advertising

How to Use Online Video to Improve Your Digital Marketing Strategy

Videos have overtaken all the forms of social media platforms. People overwhelmingly prefer videos over any other content, as it is easy to consume. More than 80% of consumer traffic will be videos by 2022. More than 85% of internet users watch videos every day in the US. People are consuming more video content than ever. You should leverage this fact for your marketing campaign.

Video marketing has the best return on investment in the business. Online videos should be your go-to option when you are planning digital marketing. Here is how you can use online videos to improve your digital marketing strategy.


1. Have a plan


Using videos in your marketing campaign is not easy; you need advance planning for it to be effective. List out your objectives for your campaign. Have tangible goals so that you can measure your progress. Goals can range from getting 10,000 visitors to your website to achieving a 10% growth in sales. Make sure that you set an achievable and realistic goal. In line with the plan, create videos that go with the plan. For example, create an interesting video on an upcoming sale to achieve growth in sales. 


2. Have videos on your website 


Videos are what make websites more compelling. Users would rather watch a landing video that introduces your brand rather than read an introduction. Websites are not brochures. Websites connect you with your audience. Have videos on your website that pique the curiosity of a user. 

Videos are important from a technical point as well. Google’s algorithm ranks websites with videos. A video on your landing page makes your website 50% more likely to appear on page 1 of search results. Videos help you communicate better. They are also better for business. Include videos on your website to improve your digital marketing strategy.  

3. Use videos on social media 

Videos are exploding on social media. Users have chosen videos as their favorite mode of entertainment and information. Videos are far more likely to go viral than an image post. They are more likely to be retweeted, commented on, and shared than other forms of posts.

Make high-quality videos for your social media marketing campaigns. Users prefer shorter videos. They watch a video completely only if they like the first 10 seconds. You have to make an interesting video. There is a lot of video content out there. You have to be different in your approach and make compelling video content. 

Advertising on social media has an excellent ROI. With their analytics, you can show ads specifically to your target audience. Social media websites have information like age, gender, occupation, internet history, geographical location, etc. You can leverage the data and help your content reach broader audiences. You can show them an introductory video, a video of a particular product, a video for an upcoming sales campaign, etc. Having videos on advertising boosts engagement. 

4. Infotainment 

Infotainment videos provide entertainment and information to your user. This genre of videos is crucial for your campaign. With infotainment videos, you can provide meaningful information to your users in a fun way. This is a great way to generate engagement for your brand. 

A shoe brand explaining which shoes go with which clothes. A fitness company is explaining what a HIIT workout is. These are some examples of infotainment videos. Focus on providing value to your audience. This creates trust for your brand in their minds. Use infotainment videos to improve your digital marketing game. 

Which Editor To Choose?

Now that you know some ways of using videos to improve your digital marketing strategy. You should also know the platforms you can use to create compelling video content for your brand. There are a lot of video editors out there that are doing some incredible work. 

Here is the list of online editors for you to choose from. 




This video editor helps you create marketing videos in no time. This is a cloud-based service and can be accessed from their website on any device. There are a lot of video templates available. Choose your favorite video template. Then, you can upload your text for a computer-generated voiceover that sounds like a human being. There is a lot of copyrighted music available you can use on your videos. The editor has a drag-and-drop feature, which makes it easy-to-use. It has a user-friendly interface making it easier for anyone to make a video. You can edit videos easily on this software without any prior training. This particular editing tool is packed with features such as editing videos for youtube or other social media, add slideshows, make promos, add transitions and filters and so much more.




Create flawless animated videos on the go. This software does all the work for you. Just upload your text/script. It’s machine-learning (ML) based algorithm generates a storyboard that goes with the script. You can then choose from a range of copyrighted music to go with the video. Make changes to the outline of the video and provide some finishing touches with the editor’s help. The user interface is easy to get used to. Anyone can create high-quality animated videos with the help of this editing tool. 


Adobe Spark


Adobe Spark is a free video editing service. You can create unique short videos using this tool. It works like this: have your script ready. Then, choose any template from the myriad of video templates available. Add text and voice over to a video template to generate a short video in no time. The software also offers style suggestions for your videos. You should note that many excellent templates are available only with the premium version. Otherwise, the software is easy-to-use and user friendly. Though limited in what it can do, it is still a useful tool for marketers. 


Video consumption is increasing day by day. It is clearly not a trend, but it is here to stay. Most brands are already using online videos to improve their digital marketing strategy. It does not matter if you do not have the means to hire a team for making videos.

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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