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I lost 17 brand deals because of my controversies – Phyna

Former Big Brother Naija reality show winner, Phyna, opened up about the significant impact of social media controversies on her career in a recent interview on Doyin’s Corner. She disclosed that she lost 17 brand deals as a result of these controversies.

Since gaining fame in 2022, Phyna has faced various challenges related to her social media presence. A particularly damaging accusation involved her being labeled an ‘abuser’ by one of the brands she was in talks with.JAMB Result


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This accusation stemmed from reports in the blogs alleging that she had slapped her ex-boyfriend, Groovy, because he independently pursued a deal that was initially intended for both of them.JAMB Portal

Phyna’s revelation highlights the often overlooked negative aspects of social media and public scrutiny, especially for those in the spotlight. The accusations and resulting loss of brand deals not only affected her financially but also impacted her reputation.InformationGuideNigeria

She said: “Two weeks ago, my manager and I did a calculation of how many deals I lost from last year till now. We counted 17 deals.

“A big brand told me that the reason for not working with me is because I’m an abuser.NYSC Portal

“They said they can’t work with an abuser, and this was coming at the period that bloggers accused me of slapping someone.”

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Emediong Silver

Emediong Ekpe is a graduate of English. A professional Sports journalist/analyst, and a spoken word artist. He is passionate about decimating information and putting smiles on people's faces via news writing. Whatapp: 08088735884

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