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7 Ways to Increase Customer Base for your Business

See the 7 Ways to increase Customer Base for your Business. One of the challenges every entrepreneur is faced with the ability to build and maintain a good customer base.

An entrepreneur must channel a valuable percentage of effort towards building one. It is not enough to spend money on digital or traditional advertising without making personal efforts at retaining existing customers irrespective of how few they are.

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The key to breaking even in business is a good customer base, it is extremely important to keep acquiring and retaining customers for the survival of your business.

7 Ways to Increase Customer Base for your Business

A good customer relationship is beneficial because it builds the loyalty and trust your customers have in you; loyal customers tend to become aggressive advocators for your business without rewards.

When your customers trust your brand, they become insensitive to price such that an increase in price will not deter their patronage. Another reason why a good customer base is crucial is it serves as an effective method of marketing at zero cost through direct referrals and makes it easy for the entrepreneur to determine the flow of revenue in his business.

7 Ways to Increase Customer Base for your Business

This article is a guide especially for small business owners in Nigeria who intend to grow their business. Here are a few tips on how to build a good customer base:


Attend networking events to get acquainted with potential customers who can open new doors, collect their contacts and be sure you stay in touch with them.

Build relationships that will aid you in establishing yourself as a convenient business personnel; this will birth new business opportunities for you by following up your clients after sales to ask for feedback and to appreciate their patronage.

Feedbacks aids in understanding the needs of your customers which will help you become better at satisfying them and help you stand out amongst competitors.

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Building a good relationship with your customers will help you personalize services you render to them in a way that your services become tailored to meet the preferences and needs of each unique customer.

When you do this, you are sure of a loyal customer base that is willing to help you sell your value. Do not be afraid to ask for referrals from satisfied customers, who are likely to get you more qualitative clients.


Do whatever it takes to render excellent services in order to retain and grow your customer base. Do not take the loyalty of your customers for granted because you will lose them to existing competitors if you do.

Make sure you render prompt services and appreciate consistent customers for their time, attention and patronage with little rewards.

Make offers for every prospective customer by discounts or bonuses; this will help you reach out to new customers without much ado.

Find out how to provide more valuable services to potential customers; focus on providing solutions to customers problems to show case your expertise and uniqueness. Researching about your customer creates room for you to identify and meet their specific needs.

Communicate with customers and give them that impression that their opinions are highly recommended and will be given utmost priority.


We had earlier published a post on 6 Tips to grow your business using social media. You will love that post. Social media is an excellent and effective marketing tool that every entrepreneur must explore.

With social media, you can communicate with clients and get instant and effective feedback for the purpose of evaluation.

Use all social media platforms and be sure to utilize the most convenient ad effective. Some business thrive better on instagram than on facebook or twitter, while some excel on you tube and linkedin.

Find out which platform is most suitable for your business and make very good use of it. Communicate professionally with clients and avoid unnecessary banter as this is sometimes a turn off to potential customers.

Make your social media profiles accessible, user friendly and attractive. Stay focused and consistent because it easy to lose focus on social media with its many distractions, you need discipline if you intend to succeed. Develop websites where your products and services will be marketed.

Read Also: 7 Benefits of Social Media to Businesses


As you record success, find out what works for your business and stick with it. Monitor your customers to know what value they offer and in what form then refine your approach to grow your customer base.

When you find out that a particular approach is less fruitful for your business, drop it and stick with what works. This however, does not imply that entrepreneurs shouldn’t try new approaches.

Keep trying new methods of retaining every new customer if you must grow, develop a network of long term connections to create room for more opportunities. Be flexible, innovative and open to new ideas, to attract new customers


Some of your customers already have relationships with other non-competing business firms that offer complementary services and this is an additional advantage.

Partner with these firms to expand your customer base. For instance, if you own an eatery, you can decide to partner with a school whose staff will further recommend your services to others or patronize you for personal purposes.

You can also provide additional resources, services and incentives to boost your prospects. This introduces you to new customers without having to pay for professional advertising.


To showcase your expertise, you need to engage in activities related to your business as this will capture the interest of potential customers.

Your social media pages and website are good avenues of showcasing your knowledge and skill in regards to your business. Proffer solutions to challenges in the line of business and this will get new customers.

It is also advisable join groups or associations in relation to your field, business or industry to give you access to training, upgrading or accreditation. This will give you an edge over your competitors.

Read Also: Problems and Prospects of Marketing in Nigeria


Offer discounts, free consultation services, free products and services and watch your business grow. People generally love freebies, it is safe to entice them then get them hooked by consistently offering excellent services.

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Lami Ogar

Lami is from cross river state and holds a B.sc in accounting from a Nigerian university. Writing for her is a form of detoxification, she has written several articles for Essence magazine and runs political commentary on twitter. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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