Nairaland.com – Nairaland forum company overview, features, uses, history, owner

Nairaland.com – Nairaland forum – Nairaland is a popular internet forum in Nigeria that was created by Nigerian entrepreneur Seun Osewa on March 8, 2005. It is primarily geared towards Nigerian users and is currently the sixth most visited website in the country.

The forum has over 2.64 million registered users and has seen the creation of over 6.19 million topics to date. It is estimated that approximately 3% of Nigerian internet users are registered on Nairaland, while Facebook has 11 million Nigerian users, which is about 20% of the local internet population. Users must register in order to post comments, like posts, or post content on the forum.

And that’s not all. Interested in Nairaland? Then in this guide you’ll learn Interesting stuff about nairaland such as the company overview, features, and history.

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History of Nairaland

In October 2004, Seun Osewa, a young webmaster, launched three internet forums: the Mobile Nigeria Forum, Kampusgist, and NgITplace. While the Mobile Nigeria Forum became popular and reorganized in February 2005, the other two forums did not gain much traction.

Seun noticed that the off-topic section of the Mobile Nigeria Forum, where members discussed a variety of topics such as romance and politics, was as popular as the mobile-related discussions. This led him to believe that a forum on a variety of topics would be more successful than one focused solely on mobile telephony. As a result, he created Nairaland in 2005 by converting the Mobile Nigeria forum into a broader discussion platform.

By October 2005, the creation of Nairaland helped Seun exceed his traffic and revenue goals for the website.

Nairaland Company Overview

Since its founding in 2005, Nairaland has become Africa’s top online forum, with over 2.5 million members and 26 million unique visitors. Created by Seun Osewa for Nigerians interested in discussing contemporary issues, Nairaland has maintained its consistency while remaining relevant.

In November 2020, Alexa.com ranked Nairaland as the 806th most visited website globally and the 6th most visited in Nigeria, ahead of Twitter, Instagram, and WhatsApp. The platform has an average visit duration of 9 minutes and 46 seconds, with 60% of its traffic coming from direct visits and 34% from search engines.

Nairaland’s primary audience is the average Nigerian middle-class adult, aged 30-45 years old, who may be more familiar with the platform due to its creation around the time they were adopting the internet. Its structure allows users to follow sections of their choice, making it easy to find topics of interest. With no character limit on posts, users can engage in helpful conversations on contemporary issues, earning Nairaland the title of Nigeria’s top source of information.

Features of Nairaland Forum

There are unique thrills and benefits to being a registered member of Nairaland. As a guest, you will miss out on these features and benefits:
Signatures: Examining the signatures of other users can be educational, informative, or even annoying at times. People’s signatures can sometimes give insight into their real-life personalities.

Likes: There are many humorous and enlightening posts on Nairaland that can bring a smile to your face and make you want to return the favor by hitting the like button for the posters who brightened your day. As a guest, however, you do not have the ability to see or use the like buttons.

Follow: As a guest on the forum, you may come across topics that are of high interest to you but will miss out on the ability to follow them and receive notifications when they are updated. It may also take you a while to browse through the large collection of topics and use up a lot of data before you are able to locate your favorite thread.

Mention: Being a member of a forum is not as enjoyable if no one knows of your existence, let alone quotes or mentions you. The mention feature, available to registered users, allows you to stay relevant by letting you know when someone mentions your name on a specific thread or topic.

Reply: Being actively involved in making things happen or being part of a group that drives change in a forum, group, or arena can be fulfilling and give you a sense of relevance. As a guest, you miss out on the opportunity to contribute to educational and informative topics.

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