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Nigerian Breweries to increase prices of products

Nigerian Breweries has said that the company will increase the prices of products as rising input cost threatens operations.InformationGuideNigeria

In a memo to customers, the company stated that the price adjustments would take effect from August 10, 2023 but did not state which of its brand will be affected by the price increase.

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The document reads, “In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hr on Thursday 10th August, 2023.JAMB Result 

“While thanking you for your commitment to our great partnership, be rest assured that we will continue to support your sales and distribution efforts as always.”NYSC Portal

THE CABLE reports that some alcohol-free drinks under the company include Maltina, Amstel Malta, Fayrouz, Climax Energy drink, and Malta Gold.

Speaking with TheCable, Sade Morgan, the corporate affairs director of Nigerian Breweries, said, “We would like to use this opportunity, to clarify, that this is a moderate price adjustment planned on some of the SKUs of our brands, due to continued rise in input cost.”

Morgan added, “Nigerian Breweries would like to assure all stakeholders of our unwavering commitment to excellent customer service delivery and consumer satisfaction.”JAMB Portal

Recall that in May, Guinness Nigeria, implemented a price increase on all its products.

In a statement seen by THE CABLE, the Guinness Nigeria’s management said the decision followed “the recent industry developments and the prevailing economic realities which have impacted significantly on our current cost of doing business.

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“Kindly take this as a formal notification that we plan to take a price increase across all our portfolio.

“This imminent price increases will be implemented in May/June 2023 and further details including the go–live date and actual increments will be communicated shortly.“

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Idongesit Akpa-Ayang

Idongesit is a graduate of Communication Arts, University of Uyo. Currently working as a news reporter at InfoGuide Nigeria.

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