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Beauty & Styles

How to start cosmetics business in Nigeria

In this article, I will show you how to start cosmetics business in Nigeria. Cosmetics basically comprises personal care products which include toothpaste, bathing soap, and some deodorants. Others are beauty products such as face powder, lipstick, lip-gloss, and other stuff.

Looking good and feeling good is a serious business. Everybody wants to look and feel good not minding what it cost to achieve that, this has actually made many smart entrepreneurs find themselves in this business.

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This article will open your eyes to this exciting and lucrative business opportunity and how you can make money from it. Cosmetics is basically applied on the face and all over the body.

The rate at which cosmetics and other body care products are sourced for this days shows that, of a certainty, it is a very lucrative area of business. On that note, it can be seen that running a cosmetic business is a good idea.

How to start cosmetics business in Nigeria

Also, note that the competition in this area of business is so great yet it is fast moving and very profitable. The business of cosmetics does not require much capital for the startup. You can decide to start on any scale you want. that is, you can start small, or jump into the large zone. It all depends on the amount of capital you have with you.

The best is to start small and gradually increase your business into the empire you want. This is a good idea because, in order to be able to manage a bigger business, you ought to start on a smaller scale so that you can go through the hurdles and come out successfully.

In this article, we hall cover the following topics:

  • how to start makeup business in nigeria
  • cosmetics industry in nigeria
  • where to buy wholesale cosmetics in lagos
  • cosmetics distributors in nigeria
  • how to start a cosmetic store
  • cosmetic business plan sample
  • cosmetics business ideas
  • how to start a cosmetics business in lagos

How profitable is cosmetics business in Nigeria?

Suppose you invest a sum of N200,000 and you are serious and consistent with your business and customers, you are sure to get a frequent turnover of N800,000 by selling directly to end users (customers). Your profit depends on how much you invest and how often you turn-over the cash.

The cosmetics business is not as stressful as most people see it. It is actually interesting. All you need is a strategic location for your business, then all you have to do is go ahead and sell your products. If you directly buy products like the hair extension from the manufacturers, once you meet up with their target monthly you will definitely be rewarded with some cash, the exact amount depends on the company and what they produce.

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Market Structure in The Nigerian Cosmetics Business

Cosmetics is now obviously helping our personal hygiene, its use has become very important in our daily appearances. If you look, feel and smell good, you will be much appreciated by the people you come across every day and vice-versa.

So, now you should not be surprised to know that beauty product, skin care products and in general terms, cosmetics are the fastest selling items on the market all over the world. It is as important as food.

List Of Cosmetics Business Hair Care Products You Can Sell

This product can be divided into two basic aspects namely:

Hair Extensions:

This product has too many types, it could be the attachment or weave on which is usually attached to the hair to enhance ones’ look mostly used by females.

Read More: How to Start Weavon Selling Business in Nigeria

Hair care and Treatment:

This includes different types of hair cream, hair gloss, hairspray, relaxers, various types of hair treatment and so many others.

List Of Cosmetics Business Skin Care Products:

Our skin needs adequate care to make it look smooth and glow with utmost comfort. Skin care products include, but not limited to the bleaching cream, moisturizing cream, age defying, anti acne cream and so many other skin care products just to mention a few. These are the number one fast selling cosmetic product.


This aspect is divided into three segments roll on, body spray and perfumes, all these are used to protect the body from emitting offensive odour leaving the body fresh and smelling good.

Personal Care And Toiletries:

This aspect deals with those daily necessities which help our daily and personal hygiene. They include toilet papers, bathing soap, sanitary towel and so many more.

Make-Up Products:

This is the second best selling cosmetic product now, especially among women. Every woman both old and young wants to enhance their beauty with the help of foundation products, concealer, lip gloss, lipstick, mascara, eye-shadow and lots more. There are many recognized  producers of all these beauty products, some of them we know very well are: Oreke,  House of Tara, to list just a few. These are fastest growing beauty products manufacturers in Nigeria. Clinique, Mary Kay, Black Opal, and many other recognized brands internationally.

How to start cosmetics business in Nigeria

1. Your Start-Up Capital:

Like I said earlier, you can start-up a cosmetic business with very low capital and continuously build your business up to the standard you want.

2. Choose a Good Business Location:

People with low profile patronize those selling cosmetics, this does not mean you should set your shop in an area where you alone can see yourself. You should rent a shop if you can’t afford to build one in a strategic location where you can be easily accessible. I mean a very busy environment where people and vehicles move every time.

If you are able to get locations in a busy shopping complex very close to the general market, or close to corporate offices. In short, a proper commercial location is the best place to set up this business. Always make yourself visible.

3. Where To Buy Your Cosmetic Products:

Because you would be selling your products to others, you don’t need to buy them at an expensive price so that you can get maximum gain. There are different markets where you can easily access to buy your products, and those market are as follows in Nigeria, the Mushin market, the Dosunmu market in Lagos Island, Balogun market also in Lagos Island, Trade Fair market along Badagry Expressway. All of these markets are located in Lagos State.

There are distributors of these skin care and hair care products that are well known for quality and originality they are: Bicu shop at Apongbon street Lagos Island, Dupe cosmetics at Moshalashi street in Lagos Island, Kudi cosmetics in Balogun market Lagos Island.

You can also be a distributor. If you intend to be one, you will have to directly buy from the manufacturers, buying directly from the manufacturers involves a huge amount to start up capital because every company has her own procedures. For example, Expression Kanekalon company, the makers of  Xpression hair extension has policies and procedures different from that of Amingo Kanekalon which makes Amingo hair extension.

You will need to follow due processes like locating their office address. Aside from that, you need to register with the company at a cost and follow some other procedures introduced by the company.

Below are some of the companies which produce some of the fast-selling products in the market. You will need to register with them if you want to be their distributor.

They are Dark and lovely, Mega protective, Expression, Amingo, Noble, Supreme, Chocolate, and, Dr. Miracle, Organic. These companies are involved in the production of relaxers, hair creams and different types of hair treatments and they are internationally recognized. You can visit their websites to know more about them.  Their product comes in the form of attachments, wigs, and weave on.

You can find more about this company by visiting them. There are local producers too and they include Ozone, Topklass, Metasoul, Universal Basic, and so many others.

Most of these local producers will bring their products to your door step once they know you. If you are starting on a small-scale, never mind you can still get your goods from the list of distributors or the markets mentioned above.

How to Make More Money from Cosmetic Business in Nigeria

To be extremely successful in this business, you will not just  restrict yourself to one aspect of it, you must at least have all the different sections available in your shop.

For instance, you are setting up your shop you must include the hair extension section, the skin care section, the personal care and toiletries section and many others this will make your shop look beautiful and everybody who pass by would want to patronize your shop.

How you beautifully display your goods is also another medium of advertising, if your goods are beautifully displayed, passersby would like to see what other things you have in stock and this would definitely be a way of patronizing your shop.

Always remember, advertising your products and services goes a long way in making your business flourish.

How you advertise your product matters a lot, advertising is very important. This will make people know you and your products, if your advert is good enough people will begin to look for you wanting to patronize you because of your good advert.

You can advertise your product through different social media, through the world wide web, through fliers, newspapers, advertising by simply telling neighbors, family, and friends.

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Ekemini Ekpo

Ekemini Ekpo is a Content Developer at InfoGuideNIgeria.com. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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