Starting a video business is another good business an individual can start as it has a great potential of being a profitable and lucrative business when properly planned and managed.
There are a lot of businesses involved in the video producing world and videography is one of them.
The business involves and entails recording a particular situation or event on the request of a customer and charging a fee for your services.
After recording the event for the clients or customers you then go on and proceed to edit the video recorded to suit the client’s needs as well as transfer the recorded event to a platform and format like a compact disk for your clients so that they can easily view and watch the video.
The business can be done by almost anyone, though it seems like a business that is dominated by men, but in reality almost anyone can do it.
Another factor of the business is that it is possible to start on a small scale though it could prove challenging but with proper planning, patience and dedication it is possible.
1. High Demand for the Service
The demand for the services for a videographer is quite high as there are a lot of people interested in their services.
People have a lot of things they like to be recorded including private and commercial purposes and willing to pay for such services.
2. Has a Lot of Uses and Purposes
Videography business cuts across various sectors of the economy and is used in various places. First of all Nigerians are fun loving people and due to their nature love celebrating a lot. For this reason Nigerians organize a lot of events, occasions and parties to celebrate various milestones in their lives like birthdays, weddings, anniversaries, graduation and lots more.
At these events a videographer is employed to record activities that go on at the event. Most people like to have a videographer at the event so that they can remember, recall and reminisce on events that have happened in their life in the past hence the high demand for a videographer.
Also there are a lot of corporate events that take place which also require the services of a videographer, meaning also that the formal sector of the economy is not left as well in using videographers.
A lot of corporate events take place like seminars, launching, share holder meetings and lots more. For such events a videographer is used.
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1. Learn the Business
This is a business that you should not just jump into as you will have to learn how to be a good videographer.
You can attend a training school where you will be taught the technicalities of how to record as well as the best ways of handling and using a video camera.
If you can not afford to attend a school, you should try and get someone who is in the business and doing very well to put you through and use their experience to teach you the business.
2, Get the Equipment
Video Camera: Probably the most important item, when going to buy a video camera you should ensure it is one with the utmost quality as well as productivity.
The output of the video camera should be great to avoid complaints from customers. This is a good reason you have to learn the business from a good source.
Other equipment include a computer or laptop, stands, lightening instruments and other needed materials. Make sure you do a proper research of the materials you will need.
3. Chose a Good Business Location
As stated earlier this is a business that can be started on a small scale which also means you can start from home saving you a lot of money as you may not need to rent a shop especially in the beginning.
You can create a space in your home like a free room where you can store your equipment and materials as well as do your editing work and apply finishing touches to your work.
If you are thinking of starting a bit big, then you may have to rent a shop especially if you are going to be having a lot of work and activities going on.
You do not have to get an expensive space or shop, the most important thing is get a place spacious enough to accommodate your equipment and clients and it should be in a location where there are a lot of people.
4. Employ Staff
Even if you start small you may need at least one person to assist you in your work. As said earlier the video production world has a lot of businesses including videography, you may not be good in other aspects like transferring and editing and you will need help pending the time you are able to learn it.
But even if you have learnt other aspects, as the business grows and expands you will need more hands especially when you can have two events or jobs on the same day.
This is a great business to do once you are serious with it. Ensure you do a feasibility study, register the business and meet all requirements of the authorities.
You can advertise the business by networking. Meet people at events and occasions to introduce the business as well as use brochures and flyers.