Top video marketing skills you need for your business helps you to keep old and reach future customers at your own terms.
First, Marketers and small business owners know video marketing skills are vital for today’s business. Hence, video creation and promotion has become necessary tools for connecting your business to your audience.
Secondly, if you want to succeed as a marketer or business owner, you should have video marketing skills because more than half of the content on the internet are gradually turning into videos.
This post will show you benefits of video marketing, identify fears you have about video marketing and give solutions, and discuss top video marketing skills you need for your business.
By the end of this piece, you will learn seven top video marketing skills you can use to run your business more profitably.
Let us begin by finding out why you should learn to do video marketing as a business owner.
Benefits of Video Marketing
If you know what video marketing skills can do for your business, you will gladly learn them. The following are gains for those who use video marketing for their business.
i) Search Engine Rewards You
Recent research has found out that putting video in your landing page will make it appear on the first page of Google Search results 53% of the time.
This means many people will visit your website because of the video on your landing page. Consequently, you will get more organic traffic from people seeking for solutions you can give them and this will increase your success as a marketer.
ii) More Social Media Shares
Social media platforms encourage users to share content and people love to share good content. Sharing buttons in these platforms enable users share useful content which could go viral.
Once you produce good videos, and place them in your websites and social media platforms, they take on a life of their own. Many users of your websites and your social media pages will share your videos easily.
If you optimize these videos, they will give you more traffic, help you build an email list and increase buyers of your products or services.
iii) More Conversion of Users to Customers
Top video marketing skills you need for your business is a tool that could help you convert more viewers of your videos into customers.
Research show that video landing pages on the internet can increase conversion of visitors by more than 79% to buying customers, who could sign up for your email newsletter or buy any program you are promoting.
So, take advantage of video marketing to develop your video marketing skills now.
iv) More Sales through Mobile Devices
Another recent study show that sales through mobile devices rose by over 39% due to video marketing. Findings from this research show that consumers are likely to buy a product promoted on a mobile device due to video marketing.
If you ask me, those four benefits are enough reasons for you to start video marketing now.
Fears for Not Doing Video Marketing and Solutions
I guess you are now convinced from above benefits, that you should begin video marketing for your business.
That is good but we all know this will not happen because you are:
- afraid to start
- feel it would cost you so much money
- you lack the requisite knowledge to produce videos
- you do not have staff or equipment for recording videos
- you do not know the kind of videos to make
Stop! All those excuses are not acceptable. The solution for all your fears is in your hand. Use your smart mobile phones or tablets to do the recording and improve it later. Yes! You heard me right. It is that easy.
You can start by making a video of your staff doing their normal work in the office, record how your staff solves a customers’ complaint, record staff bonding time in a tour, record interesting places you visited while on vacation with your family, interview your customers, let someone interview you the owner of the business, record brainstorming sections of your team, the list is endless.
After recording above content with your phone, you can use professionals at Fiverr.com and pay less than $10 to improve them.
7 Top Video Marketing Skills You Need for Your Business
No more excuses, instead let us discuss below some top video marketing skills you need for your business to succeed.
1) Understand Your Target Audience
Top video marketing skills you need for your business starts by creating videos which connects you to the audience, and which viewers can share. Therefore, the video marketer should understand the audience to reach them.
Your goal as a marketer is to create informative and entertaining video content your audience likes to watch and share every time.
To get this goal, you must understand the audience or know what they think about, how they convey these feelings or thoughts, and what helps them to make choices from close options.
2) Pick the Best Video Technique to Reach the Audience
There are many video styles for content marketing. You have to pick the best method for selling your business solutions to viewers at the least cost.
Video styles includes, teasers, interviews, testimonials, documentary, demonstration videos, animations, videos of you and your team, product launch videos, etc.
3) Choose the Right Platforms
When you learn top video marketing skills you need for your business, you can become a leader in that area by making pace setting videos and creating other ways to share them.
Examine available tools that you can use to reach your audience and be creative.
Apart from setting up You Tube channels or using Vine’s camera app like other marketers, why not think outside the box and blaze the trail by doing what others have not done before.
4) Manage Time, People and Promises
Do not forget that time is the most valuable wasting asset on this planet. Secondly, viewers have competing needs and their spans of interest are short. As you make your videos have this in mind, produce good short 30 to 60 seconds videos, and pack as much information as possible in them.
Also, manage the time you use for planning and last production stage of videos, the people in your videos, and especially the quality of output of the videos you produce.
Give the viewer what you promised on the title of the video on time.
Finally, interact with target viewers of the videos on your websites and social media platforms.
5) Optimize for Search
You should never lose the primary goal for starting video marketing campaigns, which is to get more people to buy whatever you are selling.
Therefore, you should optimize the videos you make for search engines, by using the right titles, tags, meta-tags, and the right keywords in the descriptions of the videos.
Insert your websites addresses and put a call to action inside the videos. Ask viewers to subscribe to your newsletter (i.e. email list), visit your website or buy what you are marketing.
6) Manage the Community
Once you create helpful content on the internet, you start building a community. When you begin video marketing your community grows as new people watch it daily. However, if your videos are helpful, the community will get bigger by the day.
You should learn to manage fans, and people who love your videos and follow you on Facebook, and other social media platforms.
To keep the community responsive, interact with them often, reply to their emails, comments, and create even better video content for them.
7) Good Analytical Skills
Good analytical skills are part of top video marketing skills you need for your business to do well.
You should have good analytical skills to enable you rate video content usefulness. Every video campaign has a plan, a goal, target audience and what the marketers hope to gain from the marketing campaign.
As you launch your video marketing promotions, you must develop the skills to spot what worked, what did not work, why it did not work and what you must do to improve videos that are performing poorly.
Secondly, knowing how to check reports that come from video analytics and other users of your videos on the internet, are vital for your success as a video marketer.
Top video marketing skills you need for your business are crucial for all business owners both off and online.
We have discussed seven top video marketing skills you need for your business, the gains for learning video marketing and how to tackle the fear of starting video marketing.
It is up to you to get these skills and start successful video marketing campaigns for your business now.
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