Business IdeasResources

Where to Advertise in Nigeria

According to recommendations by various business experts, you should spend at least 2 – 3 per cent of your business gross sales in advertising if you want to grow your business. In all the advertising target audience in the world, Nigerians are unique set of people you will not want to miss.

With 178,516,904 (and growing) people, you are already a billionaire in the first 30 in Forbes List if you target Nigerians in your advertising campaign.

Yes, a popular Nigerian Business man – Aliko Dangote made it to the first 30 top richest men in the world buy just targeting the Nigerian market with few exports.

With the GDP per capita of 3,005.51 USD, the popular is large and it’s highly marketable. Yes, It might interest you to know that about over 150Million Nigeria have personal bank accounts which make them highly marketable.

Another important factor worthy of note is that you can reach out to Nigerians from any part of them world and they will understand you since they use English and the official language of communication.

According to internetlivestats, over 67Million (and growing) Nigerians have access to internet either through their mobile devices or PC. These potentials make the country to be open and profitable to both local and foreign investors.

Now that you see the potential of advertising in Nigeria, the question now is, where is the right place to advertise in Nigeria?

In this post, I will list the top channels you can advertise here in Nigeria.

Channel 1. Internet and Social Media

Since over 67 million have access to the internet, you can use this channel to capture leads from Nigeria.

1. Google Adword

97% of Nigerians use Google to search for information online with over 12billion searches everyday. What they search depends on their daily need. You can target Nigerians based on their search behaviours using keyword targeting.

See how many advertisers in in the picture below if you use keyword like “web hosting for Nigerians“.

Official Adword Website: Google Awdord

2. Use Facebook Ads

According to current record, over 80 million Nigerians use Facebook. This is a huge market to target using Facebook Ads.

See a typical example of Facebook Advert in the picture below.

Please note that the profitability of Facebook ads campaign depends on targeting and interest.

Official Facebook Ads Website:  Facebook Ads

3. Yahoo/Bing Ads

Yahoo search and other Yahoo products are also used my quite a number of people. Yahoo contextual ads also reach out to millions of Nigerians by serving both text and display advertisement in participating websites.

Official Yahoo Ads Websites:  Yahoo! Advertising, and Media.Net

4. YouTube

You can reach out to millions of Nigerian Youtube users using the right message at the right time. With the growing number of Youtube users in Nigeria, you can reach as much as 40 Million Nigerians when you need them.

Official YouTube Advertising Website: YouTube Advertising 

5. Twitter

In the last 2 years, the number of Twitter users in Nigeria has risen to about 50 Million. Twitter is now a very popular micro-blogging platform in Nigeria. You can make use of this opportunity to target Nigerian Twitter users based on interest and location.

Twitter advertising is not for everybody. You may need to officially verify your Twitter account before you will be able to participate in  Twitter advertising program.

This post is not complete. We will be updating it as soon as we verify other advertising sources.

Do you know any other place to advertise in Nigeria that are not listed here? If yes, let us know and we will update it here as soon as possible. You can use our contact page to reach us. Thanks

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuideNIgeria.com. You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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