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BBN 7: How Dami Adenuga Plotted Phyna’s Win

Since last Sunday, when Phyna won the Level Up season of Big Brother Naija and walked away with 100 million naira in prizes, he has become the subject of widespread discussion. Nonetheless, information gathered over the week proved that Phyna’s management team, led by PR professional Dami Adenuga, was crucial to the artist’s success.Infomation Guide Nigeria

A few weeks prior to the premiere of the reality programme, Phyna reportedly made an agreement with Adenuga, the founder of DAW Empire, allowing him to manage Phyna’s social media accounts and rally support for the reality star across several platforms.

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As the days turned into weeks and Phyna’s prominence grew in the Big Brother House, Adenuga and his crew reportedly formulated a plan and strategy that involved activating voting centres in Lagos and other areas of the country in order to draw attention to Phyna’s activities.

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R also learned that the team sought out to prominent influencers in the entertainment business, namely on Instagram, to sell Phyna to them and beg their support for the success of their campaign, a move that increased Phyna’s chances as the show progressed.

Phyna was the first housemate whose Instagram account was verified, during a period when other housemates had yet to establish themselves in the house or gather online support through their social media accounts.

The blue checkmark on her account grabbed the attention of many verified celebrities and other important entertainers in the entertainment industry, who began to pay attention to the weekly material and activities of Phyna in the House, which were posted on her account.

A source privy to the subtle actions of Adenuga and the team acknowledged the support of Phynation when discussing Phyna’s triumph. Phynation is a group of online followers of Phyna who ensured that they kept the votes high for their reality star, making her a strong contender for the grand prize.Jamb Result 

The source also suggested that the Phyna Lagos Walk/Rally that took place on the Saturday before the final on Sunday of last week helped significantly to Phyna’s triumph.

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Emediong Silver

Emediong Ekpe is a graduate of English. A professional Sports journalist/analyst, and a spoken word artist. He is passionate about decimating information and putting smiles on people's faces via news writing.

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