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15 Best Animation Software for Marketing Video Online for Free

With the advent of digital advertisement, most brands have prioritized attracting customers through marketing videos. They have been considered a vital asset for the success and progress of your brand. 

As per recent studies, this medium has accomplished 66% more conversions than promotional blogs or ad posts. 

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Although it isn’t easy to develop professional and easy-to-grasp video content, you simply need the best animation software to make it interesting and engaging. 

This blog will suggest some handy platforms to make marketing videos online for free. 

1. Doratoon

The animation program that stands at the top of our list is Doratoon because of its numerous features. 

It is said to be easy to use and intuitive, which makes it ideal for a wide range of audiences, from beginners to professionals. Whether you want to kickstart your brand with marketing videos or revamp it with retargeting, Doratoon has just the right tool so that you can focus on generating engaging content.

You can even create raw animations depending on the topic you’re highlighting with your campaign or your brand vision. From recording to adding media and editing the display with filters, Doratoon can be a reliable option for you.

15 Best Animation Software for Marketing Video Online for Free

Doratoon’s Primary Features As Marketing Video Software

Doratoon is said to have something for everyone being one of the best beginner-friendly software. 

Some of its primary features are:

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  • More than 10,000 stock props and 100 million stock photos
  • 1000 + Customizable templates for every topic
  • 2D and 3D background images of up to 10,000
  • Over 100 different animated characters with customized realistic momentum


  • Simple to use
  • Free basic option and affordable subscription
  • No technical background required
  • Plenty of customization options for animation and videos
  • AI dubbing feature for voice over
  • Predictive sketches with AI drawing


  • Limited storage space for free use

2. Animaker

If you’re aiming to elevate your marketing video, then Animaker is the software you should go for. Like its name, Animaker is ideal for creating the best animation that appeals to your audience without any technicality. 

It uses drag-and-drop controls that make it quite straightforward and an intuitive interface that doesn’t make it hard for you to understand the functionalities.

It lets you create your videos in six unique video styles, including whiteboard, typography, infographic, handcrafted, 2D, and 2.5D.


  • Easier access with the help of the cloud edition
  • Voice-over in more than 25 languages with different dialects and accents


  • The whiteboard videos are not the same as the traditional style.

3. Biteable

Biteable is the best for brands who want to deliver a short message in a way that leaves a mark on their minds. 

It is known for exporting videos in a bite-size format specifically meant for quick ads, reels, YouTube shorts, etc. You’ll be offered various options for exclusive animation with templates and props.

Also, it allows you to incorporate stock media, including photos and clips with multiple 2D and 3D background images, to add a personalized touch. With it, you can easily share your final results directly to most social media platforms.


  • Effective
  • In-app library for music and sound effects


  • Little on the pricey side

4. Powtoon

Powtoon is an online animation software with a vast range of different video styles and editing options that can quickly generate any sort of video. 

You can create videos lasting up to three minutes, which can be elevated by choosing the right tools. With the help of multiple background choices and customizable styles, you can give a hint to your videos.

The software even has picture-in-picture video recordings for product explainers showing two sides simultaneously. Powtoon allows you to add animated characters to your videos as well as pre-made movements and appearances.


  • Cloud-based sharing is ideal for teamwork
  • Great value for the price
  • Autosave option


  • Can’t do much with animated characters
  • Unable to import all types of video files

5. Vyond

Are you looking for free animation software for beginners? Then Vyond can be your best bet. It is one of the best online animation programs to help you create high-quality videos with professional polish. It is one of the oldest software; thus, it holds expertise in traditional animation and modern editing.

Moreover, it has a constantly updated list of features to create attention-grabbing animation dedicated to your products. Besides, you can add dialogues through voice-over features for relatability within your concept.


  • Versatile software
  • Tools with multiple usages
  • Customizable options for editing and animations


  • Quite expensive
  • Only meant for enterprises

6. Renderforest

If you are searching for an animator that is flexible and offers endless features that are easy to grasp, then Renderforest is a powerful option to do so. 

Additionally, it is quite helpful in creating different types of animations and cartoon-based scenarios for music videos, promos, advertisements, etc.

Most people use it for logo revelation purposes, which is generally ideal for short video options. Furthermore, it allows you to insert animation from existing videos or combine multiple products or narrations to form your marketing video.


  • It can be easily used
  • Affordable subscriptions
  • Best for beginners


  • The free trial only has basic tools

7. Moovly

Moovly is known for creating marketing videos relatively easy to get your audience’s attention regardless of their demographics. 

The platform is quite simple as it only uses drag-and-drop controls, even for complex editing, to give a professional outlook to your simple content. Whether you want to create explainers or infographics for your advertisement, it can assist you with a vast collection of stock media.

The software also incorporates some basic AI features, especially for voice-over. You resize, cut, and trim your videos and can even align text for a polished result.


  • Accessible
  • Combination of classic and modern animation


  • Limited templates
  • Inadequate stock music

8. Doodly

Doodly is a desktop-based app used to make animated videos for marketing campaigns. It is strongly focused on the whiteboard and explainer-based videos. 

These videos are quick to make and require little to no technical skill to complete. They also provide a wide array of animated assets to use in your videos, speeding up the animation process even further. 

However, for those who want to go the custom route, you can also doodle your own animations. Although Doodly is desktop-based, it still has excellent compatibility, working on both Mac and Windows-powered machines.


  • Simple to understand and use
  • Regularly updated
  • Nice customer support
  • The ability to upload custom images


  • It doesn’t work offline
  • No free trial 

9. Blender

Well-known in the animation community, Blender is a desktop-based application that allows users to output stunning animations and renders.

It is not only used for animation but also modeling, simulation, rendering, video editing, still images, and much more. You can create both 2D and 3D animations, and there are hundreds of resources online that provide assets for Blender.

Also, it is wholly open-source, regularly updated, and has a friendly community to help you. The only downside is that it has a steep learning curve and is more geared toward industry-level animations rather than marketing campaign videos.


  • Create 3D and 2D Animations
  • Completely free and open-source
  • Great community with an abundance of tutorial videos


  • Steep learning curve
  • Not fit for marketing campaign videos

10. Visme

Visme is an online tool that helps you create videos, infographics, presentations, and other content of similar nature. Since it is online-based, it only needs a browser to work. It can theoretically work on any device that supports a browser. 

It allows users to create compelling visual content without learning animations or technical video creation skills. This animation program is easy to use and targets businesses that want to use a tool to tell their stories without investing in an animator.


  • Several templates to use in videos
  • A good variety of tools
  • Easy to us


  • Expensive
  • Restrictive plans
  • No support for guest collaborators

11. Moho

Another professional animation tool on the list, Moho, is a powerful tool that can help you create beautiful 2D animated videos. It’s one of the best for 2D animation and provides you with abundant tools to shape your videos. 

It can be used for animation, rigging, tagging, and much more. The rigging system is also a great feature, which can add a skeleton to your animations in a matter of minutes.

The program allows for great customization and freedom in how your video turns out. Still, with professional animation tools, there’s a steep learning curve.


  • Powerful rigging system
  • SmartBones system makes for pleasing animations
  • Support for physics, particles, and dynamics


  • Expensive subscriptions
  • Steep learning curve 

12. Crello

Crello is an online graphic design tool that can help you create a diverse variety of content for your marketing campaigns. It can create aesthetic posters, videos, zoom backgrounds, and even certificates. Besides, the tool is aimed at people unfamiliar with graphic design, so they don’t have much of a learning curve.

In addition, small-scale businesses with very tight budgets and can’t invest in a professional graphic designer can use it to create advertisement material for their pages. 

A sound library of assets is available at your disposal, with over 10M photos and videos and over 75K templates for you to choose from. Users also get 10GB of storage in the free version.


  • It needs only a browser to work
  • Available on Android and iOS
  • Generous Free Version


  • Five downloads limit in the free version
  • Missing common fonts
  • Some features, such as blur missing 

13. Adobe Animate

Adobe Animate is a professional 2D animation tool that gives you powerful tools to create your animations. 

You can create interactive web and mobile content along with your characters through the Adobe tool set of Fresco live brushes. These animations can then be made to talk, walk, etc., through simple animation frames. 

Also, there’s a dedicated asset panel and a good rigging engine. Additionally, you also get to export your work in multiple formats, including AVI and MXF.

Like other professional products, learning Adobe Animate is time-consuming and requires much effort.


  • Create Interactive experiences
  • Export to multiple Platforms
  • 100 GB of cloud storage


  • Steep Learning curve
  • Restrictive starting package

14. Pencil 2D

A simple desktop-based animator, Pencil2D follows the traditional animation pattern that involves drawing out each frame to create your animation. Support is great; you can use Pencil2D on Windows, Mac, and even Linux. 

The tool is open-source and can be downloaded for free on their website. You don’t need a license even for commercial projects. 


  • Support for multiple platforms
  • Simple interface
  • Free and open-source


  • Not ideal for marketing
  • Steep learning curve

15. PixTeller

A cloud-based graphic design software, PixTeller is excellent for creating marketing campaign material. You get the option to create logos, posters, social media posters, and even animation through it.

Similar to other online-based tools, you get a nice library of templates, fonts, and photos to use in your projects. According to the service providers, their extensive library contains about 100K+ templates, 5K+ animations, and 1.5M photos.

Overall, the animator is aimed at beginners, so that no prior technical knowledge will be required. It’s also cloud-based, meaning it will technically work from any device with a browser.


  • Easy to use
  • Extensive library of templates
  • Cloud-based


  • Long video render times


  • How can animated videos be used in marketing?

Animation helps brands to attract their audience by making explainer videos, ads, sliders, banners, etc. A single animation style doesn’t need to be used in every type of marketing, as it can bring your static idea to reality. With animation, you can explain intangible services quite easily to gain leads.

  • Are there different styles of video for marketing?

Yes, different video styles are used for marketing according to the type of audience and services you’re targeting. These styles include motion graphics, stop motion, 2D animation, whiteboard animation, cut-out animation, etc.

  • Does it take long to create a professional marketing video?

A few years back, it would take weeks to come up with a single animated video. However, with reliable and feature-enriched tools like Doratoon, you can create high-quality animation within some hours.


One of the major trends of digital marketing has been animated videos and characters for audience engagement. 

Since people are more tempted to use motion graphics than still images, most brands have gained a higher success ratio by incorporating animated videos in their promotion campaigns.

All the above-suggested online animated software are ideal for generating attractive videos. However, if you’re looking for an easy-to-use option loaded with advanced animated tools, then Doratoon can be the way to go. 

It helps you create professional-quality videos without any prior animation background or technical skills.


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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuideNIgeria.com. You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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