A Car tire is an indispensable component of a car; no movement can be made with a car without its tires. To complex the matter, all four (4) tires on all four (4) wheels must work, at least, fairly.
So, you see that selling of car tires is already a lucrative business. Why? Because cars are needed almost every minute and they can’t move without tires.
Secondly, once a car tire is faulty, it calls for either repairs or replacement. Most times, the later comes handy, especially for those who see things in the long term. So, by selling car tires, you are meeting a market need which in turn enriches your pocket.
In this article, I will concentrate on the sales aspect of the business. I won’t bother you with the manufacturing or distribution – that’s beyond the scope of this paper. What I’m basically going to look at is how to start it car tire business – what you need and how to make profits.
So, let’s delve in.
Popular Car Tire Brands Nigerian Motorists Buy
There are many brands of car tires sold in the market which you can sell. See some of the below:
There is a general notion that BFGoodrich tires were made for the Street. Whatever the case is this brand of car tires in Nigeria possess superb qualities and perform very well.
The company has gained a good reputation over the years, and they remain one of the best choices cars and vehicles nationwide.
Goodyear Tire and Rubber Company is another premium car tire brand valued by Nigerian motorists. So, you may consider them as you plan to start selling car tire.
The company is innovative in nature, always improving their car tire production technology with a focus on ensuring the safety of Nigerian motorists.
The offside if this brand is cost. Their tires are not cheap, but in terms of quality, they are one of the best and highly reliable tire brands in Nigeria.
Dunlop tires have been around for some time now. There is barely a veteran motorist that doesn’t know about this brand. Dunlop tires are very good – highly quality tires best fitted for Nigerian roads.
They are equally innovative in their car tire designs and production. I recommend Dunlop tires – they are one of the biggest brands with budgets for all grades of buyers, all kinds of cars and all kinds of roads.
Read Also: How To Start A Car Leasing Business
For over a century now, Continental tires continue to remain the go-to guys when it comes to manufacturing and supplies of high-quality, durable car tires. They have indeed, been a leader in the automotive industry for long and gathered more than enough experience.
The company is reputed for designing cutting-edge and intelligent car tire for connectivity and transportation. I recommend patronizing Continental tires because of their warranty coverage.
Of course, your clients will like this. However, like Goodyear Tire and Rubber Company, Continental tires prices in Nigeria are cheap. but given the comparative advantage of getting them, I will say it’s worth the investment for any serious vehicle owner.
Many motorists say that Bridgestone tires are the best tire brands in Nigeria. As controversial as that may sound, understand, however, that Bridgestone tires are top-quality tires best suited for Nigerian roads.
Bridgestone tires can meet the demand of almost all roads, drivers and conditions. Their car tires have been reputed to road facilitate fuel efficiency mileage, and traction.
You don’t have to be excessively skilled or certified to run this business. Knowing how and where to buy the car tires and how to sell them could be enough. To get such skills, you may consider working as an apprentice for a car tires seller in town for sometimes.
But, just as an addition, you may wish to get skills in:
1. Basic Automotive Tire Service,
2. Certified Automotive Tire Service,
3. Advanced Tire Pressure Monitoring Systems
Why would you need the above training? To learn how to mount, install, dismount, and remove as well as repair car tires by yourself.
Again, why this?
Well, chances are that sometimes some of your clients are not knowledgeable in anything related to car tires aside from driving.
In such a situation, you could make extra bucks offering them these value-added services for a fee. So, it’s always good to have additional, backup skills, just in case situations like that arise.
About A Car Tire Business Plan & Feasibility Study:
Here, you go around your proposed business site and make findings. You also:
1. Look around and study the market, that is, personal observation.
2. Ask questions to know the market demands such as which car tire brand people in that area like the most.
3. Get to know where such brands are sold and possibly, how to contact the company/manufacturer/major distributors.
4. Envisage a most suitable location to site your business.
5. Calculate and determine the capital required to start and run the business
These all come in the business plan and feasibility study stage of the business.
How Much Do You Need?
To start with you need about N3m. Car tires as you know are expensive. A moderate car tire for an average vehicle costs around N12, 000 each. Multiplied by 4, that is N48, 000.
Since you are buying to sell, even if you buy at N8000 apiece, you will be still be buying in large quantities of say, 100 pieces, different brands. And, you know that different brands cost differently. So, if you do the math, you discover that N3m is just ideal for an ideal starting of this business.
Business Registration and Licensing
You need to register and get approval from the appropriate organs of government. To start with, you have to register your business name with the Corporate Affairs Commission of Nigeria (CAC). Registering with any other organization is only optional.
Licenses, Permits and How To Get Them:
All you need here is to register your company with the government through the Corporate Affairs Commission (CAC) and allied bodies. They will give you the appropriate Licenses and Permits.
Read Also: Where to Buy Cars in Lagos, Nigeria
Tools and Equipment Needed:
Except you chose to offer car tires replacement services, and repairs services, you really do not need any tools or equipment for this business. But if you’re adding these services to sales, then you need car tires replacement tools like:
5. Car tire remover machine
6. Car air pumping machine
Choice Of Business Premises:
Just any good location with much vehicular and human traffic is ok. Unless you wish to repair car tires and offer car tires replacement services, then you may need an ample storage space like a garage for working on car tires. Else, your business premises should have the capacity of a warehouse to accommodate the car tires.
In summary, you can market through the radio, TV, the internet, the mass media and word of mouth. But naturally, if your business is well positioned, passersby should see it, walk-in and buy. So, that’s it. Send your questions and comments to me via the comments box below.
Advertisement & Business Promotion
Putting all I have mentioned above in place is one thing but getting customers to patronize your business is another thing. You need to go out there and scout for customers rather than waiting for them to come to you.
Try to offer your products at discounted rates to encourage more people to patronize you. Your feasibility study should answer these question.
When it comes to doing effective advertisement, the social media Facebook, Twitter, Instagram etc. as well as the traditional mass media such as magazines, posters, the radio, the television, newspapers etc. is the place to go
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