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Data Science vs. Big Data vs. Data Analytics [Updated]

Data is everywhere and part of our daily lives with more ways than most of us realize in our daily lives. The number of existing digital data – which we make – grow exponentially. According to estimates, in 2021, there will be 74 zettabytes of data produced. It was estimated to multiply in 2024.

Therefore, there is a need for professionals who understand the basics of data science, large data, and data analysis.

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These three terms often sound often heard in the industry, and while they mean sharing some similarities, they also have different meanings. In this article, we will distinguish between data science, large data, and data analysis. We will include what these terms mean, where they are used, the skills needed to become a professional in the field, and salary prospects in each field.

Let’s start by understanding what these concepts are.

What is data science?

Dealing with unstructured and structured data, data science is a field that consists of all related to data cleaning, preparation, and analysis.

Data science Master program certification prove that data science is a combination of statistics, mathematics, programming, problem solving, capturing data in an ingenious way, the ability to see something differently, and cleaning activities, preparing, and aligning data. This umbrella term includes various techniques used when extracting insights and information from data.

What is big data?

Large data refers to significant data volume that cannot be processed effectively with traditional applications currently used. Large data processing starts with raw data that is not collected and most often it cannot be stored in one computer memory.

The keywords used to describe very large data volume, both unstructured and structured, large data can flood business every day. Large data is used to analyze insights, which can lead to better decisions and strategic business movements.

Gartner provides the following large data definitions: “Large data is high volume, and high-speed information assets or high variations demanding cost-effective and innovative information processing forms that enable increased insight, decision-making, and process processes.”

What is analytics data?

Analytics Data is a science checking raw data to achieve certain conclusions.

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Data analysis involves the application of algorithmic or mechanical processes to gain insight and run through several data sets to look for meaningful correlations. It is used in several industries, which allow organizational and analytical data to make more informed decisions, and verify and refute the theory or model. The focus of data analysis lies in the conclusion, which is the process of getting conclusions which is solely based on what researchers have known.

Now, let’s move to the data science application, big data, and data analysis.

Data Science Application

1. Internet search: Search engines use data science algorithms to provide the best results for search requests in seconds.

2. Digital advertising: The entire digital marketing spectrum uses the data science algorithm, from the display of banners to a digital advertising board. This is the main reason that digital advertising has higher click-up rates than traditional advertising.

3. Recommendation system: The recommender system does not only make it easier for relevant products from billions of products available, but they also add a lot to user experience. Many companies use this system to promote products and their suggestions according to the demands and relevance of user information. Recommendations are based on previous user search results.


Large data application

1. Large data for financial services: Credit Card Companies, Retail Banks, Personal Wealth Management Advisors, Insurance Companies, Venture Funds, and institutional investment banks all use large data for their financial services. Common problems among them are all a large amount of multi-structured data that live in several different systems, which can be solved by large data. Thus, large data is used in several ways, including:

Analytics customers

Compliance Analytics

Fraud Analytics

Operational Analytics

2. Large data in communication

Get new customers, retain customers, and expand in the current customer base is a top priority for telecommunications service providers. The solution to these challenges lies in the ability to combine and analyze the mass of data produced by the customer and the data produced by machines that are being made every day.

3. Large data for retail

Whether it’s a brick and mortar company, online retailers, answers to stay in the game and become competitive are understand customers better. It requires the ability to analyze all different data sources that handle companies every day, including Weblog, Customer Transaction Data, Social Media, Shop Branded Credit Card Data, and Loyalty Program Data.


Data Analytics Application

1. Health

The main challenge for hospitals is to treat as many patients as efficiently, while also providing high. Instruments and data are increasingly used to track and optimize the flow of patients, care, and equipment used in hospitals. It is estimated that there will be an increase in one percent efficiency that can produce more than $ 63 billion in global health care savings by utilizing software from data analytical companies.

2. Travel

Data analysis can optimize buying experience through cellular data analysis / weblog and social media. Travel websites can get insight into customer preferences. Products can be used by correlating current sales to the next search increase in tracing conversions to buying through customized packages and offers. Data analysis based on social media data can also provide personalized travel recommendations.

3. Gaming

Data analysis helps collect data to optimize and spend inside and throughout the game. Gaming companies can also learn more about what their users liked and favored.

4. Energy management

Most companies use data analytics for energy management, including smart grid management, energy optimization, energy distribution, and building automation in utility companies. The application here is centered on controlling and monitoring network devices and shipping crew, as well as service blackouts management. Utilities have the ability to integrate millions of data points in network performance and provide opportunity engineers to use analytics to monitor networks.

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuideNIgeria.com. You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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