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CareerJob Description

Duties of a Social Media Manager

Duties of a Social Media Manager – A Social Media Manager assists in enhancing online visibility through social media channels. They collaborate with a specialist team to achieve your brand’s objectives. A Social Media Manager acts as the link between your business and its social media followers by producing monthly editorial calendars and delivering your brand’s message in inventive ways using marketing methods. In addition to recruiting new clients, a Social Media Manager analyzes data to discover which activities are most effective and uses this knowledge to continue expanding your business.Information guide Nigeria

Many organizations recruit applicants with a bachelor’s degree in marketing, business, advertising, public relations, or a similar sector. Additional certifications, such as Google Analytics and Google AdWords, are typically favored. Individuals with a solid understanding of marketing principles and strong teamwork skills typically do well in the position of Social Media Manager.Duties of a Social Media Manager

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Social media managers often have a few years of additional experience. They may be required to manage a team in a larger corporation. However, as a one-man team, they must balance specific abilities with higher-level, analytical decision-making. Managers may conduct audits, define goals and strategies, conduct data analysis and reporting, establish best practices, and foster cross-departmental partnerships, among other things.

The Social Media Manager is in charge of managing the company’s social media marketing and advertising. The ideal candidate will be a highly driven, creative individual with experience and a strong desire to engage with current and prospective clients. The ultimate goal is to convert fans into paying clients.NYSC Portal

Read Also: Duties of HR Manager

A Social Media Manager is in charge of all areas of a company’s social media management. The ideal candidate will be in charge of developing unique written and video material, as well as managing postings and replying to followers. To achieve the required marketing goals, a company’s image should be managed cohesively.

He or she will have to serve as the social team’s gatekeeper. The primary responsibility of the function will be to translate business goals from management into practical strategies for the social team to implement.

Planning, establishing, and maintaining a social media presence that assures a high level of web traffic and consumer involvement will be among the responsibilities. The ideal applicant is someone who is current on digital technologies and social media trends. He or she must have good communication skills and be able to creatively communicate the company’s viewpoints.Good morning My Love Message

Duties of a Social Media Manager
Photo source: Betterteam

Duties of a social media manager

  • Develop social media techniques that are both original and interesting.
  • Oversee the day-to-day operations of all of the company’s social media platforms, including LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok, and YouTube, and adapt material so that it is appropriate for each channel in turn.
  • Sprinklr, Hootsuite, Asana, and Olapic are some examples of scheduling applications that may be used to monitor, plan, and deliver content across a variety of different channels.
  • Develop interactive multimedia material (and/or find an efficient way to outsource this) that can be shared across a variety of platforms.
  • Create, distribute, and oversee the management of new contests and marketing programs that promote your organization and brand.
  • Establish vital connections with important opinion leaders across all of the social media platforms.
  • Conduct research on the target demographic.
  • Responding to social media posts and starting online conversations are two of the tasks that go under “social media community management and facilitation.”
  • Creating and maintaining the company’s reputation through intelligent use of online social media marketing
  • Creating social media advertising strategy in partnership with marketing specialists
  • Conversations with consumers and other interested parties via the company’s social media outlets
  • Examining the company’s digital marketing and social media initiatives, highlighting where they fall short, and recommending changes
  • Market research on social media platforms and reporting to management on how such platforms are developing in connection to the company’s marketing efforts
  • Creating key performance indicators includes setting goals for a social media campaign, such as the number of shares or likes intended, and then evaluating the campaign’s success based on those goals (KPIs).
  • Conduct current trends and audience preference research.
  • Create and implement a social media plan that is in line with the company’s goals.
  • Set specific objectives and report on ROI.
  • Every day, I create, edit, publish, and distribute captivating content (e.g. original text, photos, videos, and news)
  • Keep track of SEO and website visitor numbers.
    Maintain brand consistency by collaborating with other departments such as marketing, sales, and customer service.
  • Communicate with followers, respond to inquiries quickly, and keep track of consumer feedback.
  • Investigate the design of social media accounts (e.g. Facebook timeline cover, profile pictures, and blog layout)
  • Increase brand exposure by introducing new features like promos and competitions.
  • Keep up to date on social media, design tools, and application technologies and trends.
  • Managing the company’s social media advertising efforts.
  • Each social media strategy requires the creation of original, high-quality written and visual material.
  • Keeping a strong web presence while expanding your social media presence.
  • Monitoring social media for the company’s brand.
  • Increasing brand visibility by leveraging relevant influencers.
  • Managing our online communities in order to ensure appropriate and respectful participation.
  • Responding to comments across the board.
  • Supervising client service provided via social media.
    Data analysis to determine whether social media efforts achieve their objectives.
  • Coaching people across the firm on best practices for content generation.
  • Develop, develop, and manage our social media strategy.
  • Determine the most critical social media KPIs.
  • Manage and control social media material
  • The success of each social media strategy should be measured.
  • Maintain current knowledge of the most latest social media best practices and technologies.
  • Use social media marketing tools such as Buffer.
  • Take part in educational conferences.

Read Also: Duties of A Dietitian

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  • Collaborate with copywriters and designers to develop helpful and appealing content.
  • Collaborate with marketing, sales, and product development.
  • Monitor SEO and user interaction and provide content optimization recommendations.
  • Connect with industry professionals and influencers on social media to establish a strong network.
    Team members must be hired and trained.
  • Provide constructive criticism.
  • Conduct research on current trends and the preferences of your target audience.
  • Develop and implement a social media strategy consistent with corporate objectives.
  • Develop compelling and relevant content for all social media channels. It includes authoring and editing social media postings, increasing customer involvement, and supporting social media campaigns.
  • Establish defined targets and report on social media ROI (ROI)
  • Developing social media content and strategies that correspond with the company’s brand identity.
  • Work with marketing, sales, and customer service to guarantee brand consistency.
  • Lead and promote social influencer initiatives while visiting social influencer events on a regular basis.
  • Interact with fans and followers, provide timely responses to inquiries, and track consumer feedback
  • Monitor social media account postings to ensure design and brand cohesion (e.g. Facebook timeline cover, profile pictures, and blog layout)
  • Recommend and implement new brand awareness-building efforts, such as promotions, events, and contests.
  • Monitor metrics for search, social, and content
  • Utilize web analytic tools such as Google Analytics and Facebook Insights to examine and track the company’s social media presence and performance.
  • Recommend suggestions for optimizing the social media marketing approach
  • Prepare periodic reports for the Digital Marketing Lead on social media marketing initiatives.
  • Keep current on social media best practices and upcoming trendsRomantic love message


We hope that you will find this article useful. You can also use this as a guide to know the duties of a nutritionist if you are hoping to work as one.


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