Let’s play a little game. Imagine a wedding ceremony without decoration or a church altar that is bare (no decoration). How does it look? Boring right?
Have you observed that when you get into a hall, let’s say a wedding reception hall, your eyes automatically catch the beauty which is installed in the hall via the decoration?
If the decoration is not pleasant enough, you seem to dislike the hand work and probably rain light abuses on the persons involved in such an act.
Read Also: How To Start Event Planning In Nigeria
But, if the decoration looks beautiful, you just admire the art, and probably ask for the person’s number that did the good job.
Decoration is not something that one can just wake up one morning and say he wants to do. The art of decoration is a great skill which is not being taught in our schools of today.
Nobody wants to spend money on something that he or she would not get maximum delivery. A lot of people cannot decorate as such, if you plan to throw an event, one would definitely need the services of a decorator.
Event decoration is a good business which is highly profitable. People are throwing parties here and there and would need the place to be as beautiful as possible.
Giving the right type of decoration for a event (offering your services) you stand a chance of impressing your customers.
We have talked about the demand aspect of decoration. But let’s look at the competition involved in this line of business.
Every person who is into decoration would have entirely different solutions to a decoration problem. If you must stay in limelight then, you must be able to take another route in solving problems.
You must be able to offer lasting solutions to your clients without them having to close their accounts for a decoration to come through.
Getting, Setting & Meeting Target
Different events require different types of decorations. You could choose to go into; wedding, conference, birthday party, festivals, church. Even home etc.
By having a target, you tend to be focused and productive in that field more than someone who has decided to go into all aspects.
Having a target would also help you narrow down your customers hence, cutting down startup cost. The key to surviving and being a boss, is “target” get your target, remain focused, and do your thing uniquely.
How To Start Event Decoration Business In Nigeria
Like I said earlier, decoration is not a course or a subject that is taught in our schools of today. If you have interest of going into this, your first knowledge should be that of knowing how to play with colors.
Know the cool, mild, warm and hot colors, where to place which and how to blend one with another. You can as well register with one who has being in the business, or someone you greatly admire his or her style.
Finance Needed: The beauty of this business is that, the cost of starting an event decoration business is low. But, before you venture into this business, it is required that you must have done a business plan. If that has been done, then the following questions must have been answered:
a. Am I working from home? Or I am going to have a shop?
b. Would I purchase my own materials for decoration or I would have to rent them when the need for them comes?
c. How soon should I register my business?
d. How do I go about with staff?
These questions would help you spend on things that are vital. If you want to always rent decorating materials, then you would know that the money you would have used to buy new ones would be used for something entirely different. If you are working from home, then the money for renting shop or building one would be used for another project.
Being a business where people would need to access you easily, your location here matters a lot. Siting your business far away from a place with great traffic is like putting yourself in the dark because, people would not even get to see you talk more of seeing your exhibitions. Get a location where people would see you and your exhibitions every day and every time.
In terms of management, you can decide to have a staff unit. These staff help you out in occasion grounds. The number of staff you have can be dependent on how big your business has grown to. You can decide not to have staff at-all where you get to run a sole proprietorship type of business.
If this is your choice, just bear in mind that you would have to hire labor when you have a job to do of which you’d get to pay them. Any way which you feel is favorable to you, just try it out.
The best way to promote a business is through advertisement. You don’t need to necessarily go to radio stations or tv stations before you can advertise a business like this.
You can advertise your business with your mouth. Advertising with your mouth involves you telling your customers to refer you to friends and any other person they come in contact with that is in need of a decorator.
Every great business we have today started small. Most businesses take time to mature into what you see it as today. Determination is the key to achieving great success in the business world.
As a new person in the field of decoration, you might not get jobs easily but with time, your few works would have to speak for you when you are not there.
Your skills would advertise you and promote you too that’s why every job you execute, try and put in your best. Seek advice from people who have been there before you, learn from them secretly too and success shall be yours.
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