In an effort to revive the waning breakfast culture in Nigeria, the dairy products manufacturer FrieslandCampina WAMCO Nigeria Plc launched its breakfast campaign in Lagos lately.Information Guide Nigeria
The Senior Brand Manager of Peak Milk, Moninnuola Kassim, stated in a press release that breakfast culture in the United States was on a downhill spiral due to “practical factors, such as the current economic situation and the rising cost of living.” However, studies have shown that skipping breakfast might be detrimental.
Kassim stated that to help Nigerians understand the importance of breakfast, the dairy brand and flagship product of FrieslandCampina WAMCO, Peak Milk, devised a nationwide education and fun campaign known as the ‘Peak Breakfast Café’ The campaign aimed to promote healthy eating habits, quality dairy nutrition, and revive Nigeria’s declining breakfast culture.NYSC portal
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He maintained, “We are very detailed, insight and data research-driven, and over the years, we realised that how you start your day determines how it goes and ends. So, to start your day right, you start with proper nourishment and the right energy you need to go through your daily activities, hence the importance of breakfast.JAMB portal
“We have been staunch advocates of the breakfast message, encouraging and educating Nigerians on the importance of having a Peak protein breakfast daily to have the proper nourishment for the day. We have been advocates of this message for the past couple of years, but it is time for us to walk the talk. We are serving a Peak protein breakfast to everyone, and we are also allowing them to express the benefits of this nourishment with mental and physical activities and get chances to win branded mementoes.”
According to Kassim, the campaign ran from September 27 to November 13 with a select group of celebrity brand ambassadors, including Faithe Williams Balogun, Ahmad Lawan, and Queen Nwokoye.JAMB Result
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