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Firstbank Changes Names of Its Subsidiaries in Other Countries, Marks 129 years Anniversary

First Bank of Nigeria Limited has said that it will be altering the corporate names of its subsidiaries in Sub-Saharan Africa and the United Kingdom.Information Guide Nigeria

Folake Ani-Mumuney, The Group Head of Marketing & Corporate Communications, disclosed this information in a statement titled, “FirstBank announces a name change of its subsidiaries, reiterates its commitment to boosting cross-border business opportunities in Africa and the world.”

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According to LEGIT.NG, the name change is part of its commitment to enhancing cross-border business opportunities and aligning its subsidiaries with the parent brand.

Some of the subsidiaries undergoing name alignment include FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC.

Part of the statement reads: “These subsidiaries will now be known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC.JAMB Result

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The Chief Executive Officer of FirstBank Group, Dr. Adesola Adeduntan said: “The phased name change implementation will continue with the Ghana, Senegal, and Guinea subsidiaries. “By aligning its subsidiaries with the parent brand, the bank aims to consolidate its position as a leading financial institution in Africa.” Speaking of the name change,

“The name change which coincides with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first.’’JAMB Portal

“The new identity of the subsidiaries contributes to an enhanced brand presence. It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing, and extensive business networks the FirstBank Group offers.NYSC Portal

“These include our commitment to boosting cross-border businesses including trade and investment opportunities essential to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty.”