How to get more customers is tough for most business owners, but you must know how to do it if you want to make profit or stay in business.
Although growth is natural for human beings, without eating nutritious food, you will not grow. In other words, human beings have potential to grow if you care for them.
It is the same with any business enterprise, if you care for it, it will grow. It is a fact that the larger your customer grows, the bigger your business. So, if you want your business to expand, use specific ways to grow your customer base.
Tips to Get More Customers to your Business
This article will show you various methods for growing your customer base and retaining them.
First, let us find out the meaning of the word grow.
What is the Meaning of Grow?
Grow means to enlarge, expand, spread, increase, develop, mature, multiply, etc. From this definition, grow implies changing from your present level to a larger one. If you apply this in a business, it means to expand the business by increasing the number of customers you serve.
Let us see how your customer base can grow following these simple steps.
1. Hire the Best Staff for Your Business
People are the most important living things on this planet. Just consider this. A business makes products or offers services for people to use. This means that without buyers the business will close down. Secondly, you cannot run a business without the help of people.
Therefore, to start your business and make profit, you need the right staff with basic experience. However, for it to grow, you need staff with good ideas, carry out the plan, and manage scarce resources to get customers.
I urge you to hire the best staff to manage your business, if you want it to grow.
2. Treat Your Staff Well
To enable your workers to pamper your customers, care for them. Find out how to inspire them. Each staff has personal things that make him or her happy. Do not generalize and give every staff the same reward. Do staffs audit and find out from them what kind of rewards they want.
Any of the following rewards could inspire workers to give their best at work. They are cash, holidays, promotion, job enlargement, transfer to other departments, training, International travel, etc.
The right reward at the right time will turn your workers into a well oiled machine that would treat your customers like kings, and bring you more businesses from satisfied customers.
3. Chose a Good Business Location
Have a good place for easy access to customers. Location will either give your customers a positive or negative experience. Be careful where you site your business and the facilities available for customers’ convenience.
For example, having a secured parking facility for those that come with cars ensures ease of entry and departure for customers. This will boost customers’ patronage.
4. Close Substitutes for Products or Services
Try to have everything your customers need in your business. Although, you may run out of stock sometimes or may not have exact things the customer wants.
For them to stay happy so that they keep buying from you, have close substitutes readily available. This will show them you are thoughtful and care about them and not just for their money.
5. Quality Products and Discounts
Give customers excellent products at good prices and discounts. If you do, you will keep old and draw new customers to your business daily.
6. Identify Your Customers
Businesses all over the world exist to solve problems for customers who buy the solutions they offer.
All businesses have specific types of clients’ base. They do not serve the world. To grow your customer base, create your ideal customers’ profile.
Study them and ask the following questions, to help you decide how to get more customers and grow your business.
- what problems do they face daily i.e. their pressing concerns
- what is the form of your customers – teenagers, young adults, adults
- are there more men than female customers
- are they financially secure or worry about spending within their budget
- how much disposable income does an individual spend monthly in your business
- what is it that makes your customers excited or difficult to deal with
- how many times do they buy from you or shop monthly
- who are your competitors
- are your customers buying from them
- are competitors products or services as good as yours or better
Answer these questions accurately. Pick a male and female customer as sample and develop a profile of each, and use them to create a marketing plan for growing your customer base.
7. Good Management
How to get more customers depends partly on whether you have a good management team.
You should have good management who are able to think in creative ways. Without it, your business will lose customers and be unable to draw new ones to buy from you.
The management must be able to carry out a plan to win new customers from competitors, while it satisfies the old.
8. Capitalize On Your Strength
Every person has a place where he or she beats others. It is the same with business concerns. Each business has a unique selling point (USP) find yours and stay there.
Marketing this strength where others cannot compete with you is another way of get more customers to your business.
9. Exceptional Customer Service
How to get more customers to your business is as easy as making a customer’s happiness your priority.
If you fail to manage how your workers serve customers, you will lose them. Even if you have the best products, and your customers’ service is lousy, sooner than later your business will pay for it.
Find out the industry standard for your line of business and compete with the best in the industry or even surpass it.
Do a survey and get feedback from your customers to know how they feel about your service delivery to them. Each customer’s feedback will show whether you have exceptional customer service or not. Use the results to improve any lapses you see.
10. Do After Sales Enquiry
Use after sales enquiry to measure strategies to get more customers to your business. Part of your role as a manager is to investigate whether your customers truly have good experiences with your business.
Call or email your customers after buying, to find out whether they are enjoying what they bought from you. This action will prove to the customer that you care for him or her personally.
After sales enquiry will make customers loyal to your brand, and bring referrals to you from satisfied customers.
Rewarding customers for being loyal to your brand, is another way of how to grow your customer base in any business in Nigeria.
Organize an end of year party and invite special customers, to give something back to them for purchasing regularly from your company.
During the award ceremony, praise these customers and then ask them to refer your business to their family and friends, and they would gladly do so to help you grow your customer base.
12. Networking with Industry Influencers
Networking among industry giants is a sure way get more customers to your business. Do not be afraid to introduce yourself to top managers of big corporate organizations, after all their businesses were once small like yours.
Meet industry influencers, and look for ways to help these big people shine, and sooner than later they would take notice of you.
Once they accept you, they can recommend your company for new businesses, or put in a word at vital board meetings where your company is bidding for a project.
Continue to diversify your products or services so that the customer has a large basket from which to make choices.
Open your shop in new places and use good customer service, quality products, market penetration pricing, and smiling staff, to win customers over.
14. Ask Customers to Send Clients to You
Without referrals, it will be hard for new companies to survive their first year in business.
So to get more customers, ask satisfied customers to refer business to you. Most companies grow due to satisfied customers who tell their friends, and loved ones about the experience they are getting from businesses that they patronize.
15. Marketing Campaign
Launch aggressive marketing campaigns to push your brand using digital marketing on the internet.
Nowadays, most businesses have websites. If you don’t, then you will be depriving your business global customers. The internet has given opportunities to all companies to compete for the same customer without any advantages.
If you are a small growing business, you have nothing to fear. Aim for the sky. Use your business website and email marketing to grow your customer base.
17. Use social media to advertise your business and be active to connect to followers.
You can take advantage of bulk short message service advertising, You Tube videos, Podcasts, Google AdWords, etc to reach more customers globally.
If you are seeking for how to get more customers to your business, launch a marketing campaign using digital media.
18. Buy Smaller Companies
As you grow bigger and more profitable in your industry, to expand, look out for opportunities to buy smaller companies in the same sector as you.
Make sure you do thorough appraisals of those small businesses to consider advantages they could give your business before buying them.
You can use this method to get more customers and grow your customer base in any business.
Use Technology to produce and manage large orders for your products or services.
Make sure you get the best technology at the most affordable price. In this computer age, the use of technology has become a must for all businesses, so use it to grow your customer base in any business in Nigeria.
20. Use Freebies and Incentives:
This i a very powerful tool in any business. People like free things and you can use that as a marketing tool to get more customers to your business. Read more on: 7 Ways to Use Freebies to Attract More Customers to Your Business
To get more customers to your business is tough, but achievable if you hire the right staff, care for your workers, treat your customers like kings, reward regular customers, have good managers, ask customers to send you clients, and launch digital marketing campaigns.
This article has shown you how to grow your customer base, so take action, grow that customer base now and enlarge your business.
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