Business & Investment

7 Ways to Use Freebies to Attract More Customers to Your Business

See the 7 Ways to Use Freebies to Attract More Customers to Your Business. Some call it freebies, others call it “Giveaways” while some call it “Free gift”.

However word you use to describe it, they all have few things in common which is the fact that it serves as a symbol of love for customers, a symbol of gratitude for their patronage and also an indirect way of soliciting for their continuous support.

Issuing freebies to customers has a lot of benefits which will directly improve your business status. It helps your business grow in so many ways, they can serve as a source of new customers too.

7 Ways to Use Freebies to Attract More Customers to Your Business
Photo Source: Bargainmoose.com

Let’s see the advantages of issuing out freebies under this subheading.

Must Read: 7 Ways to Increase Customer Base for your Business

Advantages of Issuing Freebies or giveaways

1. Symbol of love, care and gratitude:

Humans are animals of love, we all want to receive that heartfelt gratitude and love. Customers are also humans who deserve the company’s love, gratitude and consideration.

Fortunately, there are various ways through which businesses can express their gratitude to their customers, theses includes discounts, scholarships, free gifts etc. when you issue out a free gift to a customer, it makes them want to come back to purchase from you.

2. Awareness creation:

Free gifts which have the company’s name engraved on it tends to bring more customers to the company. A customer who sees such gift would also want to buy from you so that he or she will also get the gift. T-shirts, hand bands and face caps also serve as a better way of showing your love for customers and also receiving their own love too.

3. It is a good way of converting a onetime customer into a regular customer.

7 Ways to Use Freebies to Attract More Customers to Your Business

These are the various ways through which freebies can help attract more customers to your business

1. Issue Discounts to first time customers

You should know that freebies don’t have to be material things alone, it can also include a discount for a particular product. Issuing discount to a first time customer is a good way of telling him or her to come back to you next time.

Whenever possible, a 5% discount or more will help your business so much. Human beings tend to like cheap things, so if you offer discounts to a customer, he or she will also talk to someone else about your business which may lead to you receiving a new customer.

Also, this new customer may also talk to someone else about your business and believe me, this is how your business grows without months of advertisement.

Read Also: 6 Benefits of Good Customer Service to the Growth of your Business

2. Offer Free delivery services to products purchased in bulks

There are some retailers who buy in bulks from the wholesalers. To this kind of customers, you can either give them a discount or a free delivery service. Going for the two will be disadvantageous to you so offer one of the services.

Although most customers will want both, you will have to explain to them that if they buy at a certain price, they will get a free delivery service or if they choose a few percent discount, then they will forgo the free delivery service. It’s still business alright?

3. Issue T-Shirts and caps with your brand names on it

These may not come very often, it can be a periodic occasion or during a bonus period. These t shirts will help create awareness indirectly about the existence off your business.

To your customer, it is a free gift but to you as an entrepreneur, it’s just a walking signboard which tells people about your business wherever the wearer goes. I guess you now understand while some businesses tends to issue T-shirts and Face cap as giveaways very often.

4. Buy one, Get one free:

This gimmick is mostly used by electronics dealers whereby you will buy a high price product like a deep freezer and get a low cost product like an electric pressing iron for free. It actually does work well when coupled by advertisement on the media.

You can try this method and see how it works only if you can handle it and also be careful not to run into a loss in the process. If you have second thoughts about this method, you can go for other methods.

5. Issue giveaways that will go around people of all age and status:

What this means is that your giveaway should also match with the status of the buyer. Example, issuing an exercise book or biro to a student is a correct way of matching the status of the receiver.

So, for students, you can issue pens, exercise books, school bags or water bottle all of them bearing your company’s name and address.

Read Also: 5 Easier and Cheaper Ways to Promote your Business

6. Issue coupons for free gift

This method is mostly used by drinks companies. Examples are seen in Star beer, Gulder, Coca cola, Champion lager Beer etc. in this case, a customer has to come with a bottle cover with something in it in order to claim their prizes. It can be a bottle which signifies a free drink.

By doing this, you observe that customers are likely going to drink more in order to fight for any chance of getting the coupon. This can also be applied to your own products they are packaged products because it works best on packaged products.

7. Make people know about the existence of your freebies:

Now, after creating your freebies, you will have to make people know about its existence. This is easily achieved through advertisement on television, radio, newspapers, magazines, social media and websites.

It would be much easier if you have a company website and email address from where you will be issuing out newsletters to customers.

You have to make the advertisement really eye catching especially when done on TV and billboards.

Read Also: Top 10 ways to advertise your business with little budget

These brings us to end of our discussion. If have any other idea on attracting customers to your business with freebies, do well to share with us on the comment section. Have a great morning, afternoon, evening and night as any applies and keep visiting for more business and startup tips.

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Patrick Okon

Patrick Okon is a content developer at InfoGuideNigeria.com. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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