How to Improve Small Scale Business in Nigeria

Here in this post, we are going to bring to you ways on how to improve small scale business in Nigeria. We hope you find this article informative.

Small scale business is very important and necessary to driving socioeconomic activities of any nation that aimed to grow and developed.

If these small scale businesses are not growing but dwindling, the resultant effects is going to affect the economy of that nation negatively.

Read Also: Top 20 Lucrative Small Businesses In Nigeria

How to Improve Small Scale Business in Nigeria
Small Scale Business in Nigeria – Photo Source: http://jadoo51.com

Hence, any nation that want to advance must be sure that it works towards the improvement of small scale businesses with a view to drive its development. Nigeria as a nation is not playing game with this reality.

As a nation, where small scale businesses are spreading across the nation, it is its desire to improve these businesses so that these businesses can contribute to the country’s overall socioeconomic growth.

In this article however, I will be sharing with us some of those major ways by which, Nigeria can improve its small scale businesses.

Before then, you will agree with me that, it takes some common sense to develop small scale business nevertheless, there are somehow, where you create some strategies towards improving and growing small scale business in Nigeria.

Working hard, and strategizing as well as, putting in some tangible efforts to grow a small scale business is all that you need.

Read Also: 9 essential entrepreneurial skills for small business success

How Then Do You Improve Small Scale Business?

There are quite a number of ways, by which you can improve small scale businesses in Nigeria. As I said earlier, I will be discussing the methods of improving small scale businesses in Nigeria. Below are some of those methods:

1. Giving Of Discounts And Freebies Are Necessary To Improve Small Scale Business In Nigeria

Every individual loves to have freebies. Apart from freebies, many persons also like to get discounts on quality items they purchased.

Therefore, giving out these freebies and these discounts are some of the ways, in fact, good way one can embrace or adopt to improving sales of the small scale business as well as, grow the small scale business.

Through this methods, small scale businesses can be improved in Nigeria. More so, contrary to what people say, to sell at discounted price never mean you are not going to make profits, in fact, it means that, you are going to make more profits.

2. Knowing The Best Time To Sell Goods Can Improve Small Scale Business In Nigeria

Think about it! It is important you know the right time you know your business will have enough sales. Understanding the best time to market your goods will definitely give your business a boom.

Having said that, you must not wait until a particular time before you sell your goods. All you need is to forecast the best possible time you know you are going to make enough sales thus, small scale businesses can be improved.

Read Also: 7 Online Marketing Strategies for Small Businesses

3. Advertising Small Scale Business And Branding Same Will Improve Small Scale Business

All businesses need the right and the best packaging to attract members of the public to patronize these businesses. Your business needs to be noticed by the members of the public.

You must endeavour to give your small scale business that attraction. Here is the point, where the branding and the advertising happened.

What is your business name? Make it catchy, and it most go with a nice logo. A nice and sweet phrase in form of a slogan would be enough to attract the attention of the members of the public.

Always remember that it is proper branding first, then after that, the next thing you have to do will be to advertise your small scale business.

It is also worthy of note that you may not necessarily depend on the services of those agencies that undertake advertising services, it is however, advisable to advertise through social media platforms, where you can also sell your business to a broad range of persons.

You can also advertise on other persons’ social media platforms for a fee. Going by this, small scale businesses in Nigeria can be improved.

4. Creating A Referral Program For Your Business Can Improve Small Scale Business In Nigeria

Developing a methodical system of programs, where your customers who have already existed, will have to tell other members of the public about your small scale business will definitely boost your business.

Many persons do not know that words of mouth are very powerful, and remained the most effective strategy of marketing.

Business people, the world over actually considered word of mouth as one of those influencer, when it comes to peoples’ purchasing decisions about anything, such as clothes, and packaged goods including, other high value purchases.

The only thing you need to do is to create a kind of structure that will make your customers to want to tell members of the public about your business and how good is your goods.

Some businesses actually incorporate referral statements and sometimes reward system into their customer appreciation package.

That is why, you will sometimes hear them tell their customers ‘thank you for patronizing us’ or ‘thanks for using our service’, etc.

Read Also: 7 tips to set goals for your business plan

5. Sharing Of Robust Educational Content Will Improve Small Scale Business In Nigeria

There is need to make sure you capture what you think is your insights. Make it in the form of what you can share as content and then send it out to members of the public for free.

Take for instance, if what your small scale business does is to render services rather than selling goods, what you do is that, you will have to print business cards, that are of low cost.

If possible, you can also create a kind of short eBook on “9 business card designs, such that will draw the interest of the members of the public to your business”.

More so, you can actually share the content through social media outposts or you can even share it in your emailer. If you succeed, then know that your business is exposed to so many people.

Hard copies of this content can also be created, and then give out to members of the public. You can distribute the content to where you know you can easily meet your customers, such as eatery centers, supermarkets, etc.

Read Also: 9 Steps To Start a Business in Nigeria with Small Capital


As a nation, where small scale businesses are spreading across the nation, it is its desire to improve these businesses so that these businesses can contribute to the country’s overall socioeconomic growth.

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Joseph Athanasius

Joseph Athanasius is a Content Developer at InfoGuideNIgeria.com. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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