Every business needs promotion and advertisement in order to break even and secure a large portion of the market for the business.
One thing is to start a business; another thing is to promote your business in order to achieve the aim of your business, which is profit making.
So the question arises, how do you go about advertising your business? What are the ideas to advertise your business
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There are some proven ideas you need that will help you advertise tour business properly as well as wow potential customers to your business, even in the midst of this present economic crisis staring at the nation.
If this is true, you have to think about those ideas that will help advertise your business and make people to patronize your business in most favourite manner.
Advertising business these days has been a challenge to most business owners, irrespective whether they have been in business for long or they are just starting out with their present business.
Nevertheless, be that as it may, in this article, I am going to be discussing some proven ideas, of which if used appropriately will help advertise your business and wow potential customers to your business without necessarily have to spend a vast sum of money. Below however, are the ten top ideas to advertise your business.
Ideas to advertise your business:
1. Know your target customers
You have to know first of all whom your real customers are; make a definite definition of who you think your potential customers are.
Having defined your target potential prospects, you have to take into consideration on how to attract them to your business. Know the exact method to apply.
For instance, are you looking for university graduates, or working class individuals or farmers and/or agriculturists or medical practitioners?n
Where do you think you can find these individuals? Can you find them in social media, like facebook, twitter, You Tube, instagram or Google plus?
What about people around you in your neighborhood, churches, social functions? Can you be able to identify your prospective customers among this category of persons?
Will potential customers be interested in your product, as well as recommend your products to others? These and many more are the things you should think about, while intending to advertise your business.
2. Create a website
You should be able to own a website, if you do not have one, hire someone to design a website for you, in the course of designing your website, you can use any one of these companies, for example, Square Space or Wix or Godaddy. Any of these companies will provide a device that will make creation of website easy.
3. Get listed on Bing
Ensure that your business is listed in the search engine local directories, this is very important. What you should do is to make sure that Google, as well as Bing have your business enlisted on them, including a free listing for businesses that are local.
‘Google My Business’ provides platform to get enlisted on Google, for Bing, you can go for ‘Bing Place for Business’. You can buy yahoo service called, Yahoo Localwork, and it will help list you in about fifty directories.
And these directories include; WhitePages, Yahoo local, mapquest, Yelp and many others, by this approach, your data will be in one location hence, will be dependable, and accessible on several online directories, where your customer can search and find out what products you are selling.
4. Page your business on social media
Social media should carry your business profile in any of these sites; Twitter, Facebook, Pinterest, Linkedln, even in Google Plus.
Please note your business profile must include a link that will connect your website, and try to make your business profile have proper description and keywords. Find groups that discuss about your kind of business and be a party to that conversation.
5. Create your business card
Whether you have been in business for some time now, or you just start up as a business person, you should make sure that the following are in place; business card, envelop with your business logo and your letterhead, these are what give customer an impression that you are a serious business person. Every information about your business should be there in your business card, including your website.
6. Have an email service:
Your customers should have your promotional offer, so you need to sent them email newsletter, and you can only do that by permission, and one of the ways to have customers consent is to give them something, it could be anything good, but if it relates to your business, better.
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7. Have your business cards in the hand of individuals
Tell your friends, your relations about your business, let them have your business cards; they will refer you to their colleagues and associate in their offices.
8. Tell those who sells you products about your business
Let them have your business card, insist that they use you products, and be ready to offer them your services, you can even insist that they refer you to anyone that will be interested in your product s and services.
9. Joint expert group in their meeting
Be a part, possible a member these important professional group, discuss with your associates, get to know what they are doing, be interested in their discussion, give them an impression that you could be a better business associate to them, and always make sure you are with your business cards, exchange your business cards with them.
Read More: The Impacts of Advertising in Business
10. Subscribe for membership in any group that you have larger customers
You should subscribe to these groups and be an active member, pay your dues. Link your website to these groups’ websites and make sure that all the information about your business in intact.
But you must be involved actively in three to four of these groups to help expand your business horizon.
However, the above listed ideas are the top ten ideas to advertise your business, and if properly implemented will guarantee massive return on business investment (ROI).
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