How to start yoghurt marketing business in Nigeria. In this post, I shall be focusing mainly on how to start yoghurt marketing in Nigeria by revealing the right steps to take you my readers who wish to go into it.
The word “Yoghurt” is no longer new term to many Nigerians as they have come to love the ice cream because of its rich nutritional content and amazing soured milk taste.
Well, for some readers who may not know, yoghurts are foods produced as a result of bacterial fermentation of milk.
Apart from the lucrative nature of this business, it is also rich in vitamins and helps to nourish the body. Invariably, you are nourishing the Nigerian society as you sell yoghurt to them.
Yoghurts have become ice cream of choice for many Nigerians both kids and adults alike. It is not uncommon to see school children enjoy yoghurts with snacks like buns, chin-chin, sausage roll, eggroll, wheat, meat pie and other snacks.
This is not limited to children alone as adults do the same especially at work places and when they are travelling, thus making yoghurt marketing in Nigeria a very lucrative business venture to go into.
One of the ways to make the business of how to start yoghurt marketing in Nigeria interesting is by not only limiting your business choice to yoghurts alone, but also including other variants of ice cream.
So, do you really wish to go into the business of how to start yoghurt marketing in Nigeria? Here are the things you must do to achieve this.
Let’s delve inside the topic…
Step 1: Acquire the knowledge
If you do not have the knowledge of how to make yoghurts before now, the knowledge is very critical.
All you need do is to look for the right places where people are trained in how to make and start the business and enroll in it.
Attending such class will be an eye opener because you will get to find out things you never knew about the processes involved in the business of making and marketing yoghurts.
Therefore, if you are thinking of how to start yoghurt marketing in Nigeria, attending a training session on yoghurt making business is very important.
Alternatively, you also have the choice of just marketing the product, this way skipping this training.
Step 2: Do a market survey plan: Draw a market survey plan. Every serious person who wants to go into any business must do a market survey.
Market survey helps you to get important information. Having said this, yoghurt marketing in Nigeria is no exception.
Here, you can decide whether to be buying from a known company and be reselling or start up your own yoghurt making business. Additionally, you can be selling yours and other variants.
Also, you have to consider the cost implication of any decision you take. You must find out where to source yoghurt from as this is the foundation of your new business if you want to combine it with other variants.
Furthermore, look for where you can get it at a cheaper rate so as to make more profits if you think it is better to buy and resell without taking the risk of making it.
Find out which variants of yoghurts people in your area of interest like the most – those are the ones you must go for.
Also, you have to define who your intended customers will be and where they exist and how you can locate them.
The aim of going into survey of how to start yoghurt marketing in Nigeria is to determine the feasibility of such business in Nigeria and ascertain how lucrative it is in your area of interest.
In the quest of having a survey, you will also determine whether to do this business is better in your area of interest or try it elsewhere.
After this step, you must begin to source the fund to support your yoghurt marketing business. So, if you want to learn about more how to start yoghurt marketing in Nigeria, go to the next step.
Step 3: Source for capital to start this marketing business
The truth is, you can never think of materializing the business idea of how to start yoghurt marketing in Nigeria without having means through which you will source your capital.
As a beginner, you may be tempted to try to cut cost by hiring vehicles to sell yoghurts to motor parks, schools, churches and other open place.
There are many ways through which you can source capital for yoghurt marketing business and some of them include friends, family, banks, corporate society groups and many others.
It is better you buy or rent a vehicle or better still, get a minibus and have a mini refrigerator installed in it to always keep the yoghurt chilled because many customers like to have chilled yoghurt, and this is one thing you must do to meet their taste.
Also as a beginner who wishes to resell, the yoghurt company may not trust you enough to give you the products on credit until you have created some level of rapport with them.
Therefore, you must have good savings to be able to buy just enough to meet the demands of your customers. Also, you may decide to rent a shop in the area where you have many customers if you have the financially capacity to do so.
The decision made here will be dependent on how much you have.
Read: Top 4 Sources of Funds for your Business Ideas in Nigeria
Step 4: Buy the necessary tools
If you wish to make and market your own yoghurts, you must buy necessary equipment that you will need for the make of it.
I am sure they must have told you in the training that you need refrigerators, dispensers, air conditioners, yoghurt sealing machine, cones, plastic spoons, rotary cup filling, etc.
So, these are tools you must buy if you are thinking of how to start yoghurt marketing in Nigeria. Note that this will not be necessary if you wish to be reselling for a known brand.
Step 5: Define your customers and locate them
After you have settled the issue of finances, this is like a follow up on the survey you have already carried out.
Like I mentioned earlier, yoghurt business is better combined with other varieties of ice cream as a way of giving your customers more choices to pick from.
But in the bid to go into the business of how to start yoghurt marketing in Nigeria, you must discover your customers various locations like schools, parks, eateries, markets, supermarkets, malls, stores, churches, and other strategic places in your area.
You must not stop at finding out these places, but also the kinds of yoghurts they like to have as it will not be a good business idea to bring products that may take a long time to sell.
Furthermore, you can sell your brand of yoghurt and sell other varieties as a way of realizing more money.
In summary, how to start yoghurt marketing in Nigeria is no rocket science. All you need do is to follow the steps I have explained above.
You must understand that the business you have chosen to go into is a very lucrative one and the attendant stress depends mainly on your capital.
Also, you have to decide whether to just resell or make yours. If you want to resell, then you may need to skip steps 1 and 4.
Furthermore, if you have enough money to invest in the business, this means you may also have to consider buying a minibus with a refrigerator and dispenser installed in it and renting a shop, but if you do not, you may operate from your house.
You may also wish to use a bicycle which is very common among those who are into yoghurt marketing in Nigeria – this is rather risky and not advisable.
Are you thinking of how to start yoghurt marketing business in Nigeria? I must tell you it is not enough to go into this business alone as it can be combined with a variety of other ice cream products and snacks.
Also, you should endeavour to create a menu list for your customers this way they see the variants you have on offer even without asking.
Furthermore, if you must own a yoghurt shop, make sure it is conducive for customers’ relaxation and now you may combine your yoghurt sales even with snacks for customers’ satisfaction, thus creating a one-stop shop for customer satisfaction.
With the knowledge you have acquired from this article so far, you will agree with me that how to start yoghurt marketing in Nigeria is no big deal as it does not really involve so much as you might have thought earlier.
Go and give it a try now. Wish you the best!
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