Here in this post, we are going to give you a comprehensive and detailed information on 5 steps to start a t-shirt business in Nigeria.
People are looking for a lot of business that will not stress them much, that will make them feel relaxed at home and make them work at their own space and time and still give them the type of income they want to earn, Then if this is you, read this post cause this business is what you are looking for.
Many people may not know the essence of this business and how profitable it is because they all feel it is a work those who don’t want to earn big, but I tell you that T-shirt business is evolving and getting bigger by the day, so if you care to know how and why, continue reading.
Profitability of the Business
People do wear t-shirts a lot; in fact, it is turning to a trend nowadays. For some events, function, programs, even wedding events,(bachelorette and bachelor’s eve) graduations and other celebrations.
People now may decide to start a trend and make it more popular by cresting Instagram and twitter hashtags on them. Many people are in love with wearing t-shirts as it makes them feel free and flexible and comfortable in it.
You could make lots of gains if you run this business as your own company line that produces t-shirts and feel like a boss as you own your own clothing line.
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There are top producers of t-shirt in Nigeria now:
- T-shirt Factory
- Eloquent Touch media
- Duet trendies Fashion store
- Billz Fashion Place in Ibadan
These people are rocking in the fashion industry because of their choice to go into the t-shirt business, you cannot say they are not doing well for themselves, people patronise and they supply and satisfy the needs of their customers.
Opportunities abound in this business because, people are all looking for where to customize their shirts, even if you are new to the business, there is someone waiting to try your work and if you impress them, you have won a customer, and he/she could refer someone else to you as it may please.
Best people you could do this business with are the young ones, teens and aspiring couples. Because they are the most people who want to have a trending style or quote on their t-shirts, they also want to have something colourful on their bodies so they can attract the opposite sex, also couples preparing to marry do purchase t-shirts for their pre-wedding photo shoot, even graduating students from a university also arrange to have their graduation shirts customized and in a uniform manner.
This is another way to make great gains. Imagine purchasing t-shirts for 6 departments in a university which has up to 120 students each, and u charge them #1000 per person, that is #120,000 per department and #720,000 for the six departments, now you will not even spend much in producing them cause getting the design they want in bulk from Aba or Yaba market in Lagos will not cost u more than #350 per shirt and then the customizing may cost you just #150 to #200 per shirt as it is in bulk, that means you must have spent #550 on each shirt, then lets deduct #200 for each shirt as miscellaneous expenses, you are left with #250 now, calculate #250 multiplied by 720 students, you now have a total of #180,000 as your gain. Just for one job, you got someone’s salary, isn’t that wonderful? Of course, it is.
Now let us go into the main details of this article, you want to start a T-Shirt business, how do you go about it?
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How to Start this Business
You will be asking, how you start, First of all, you should have your business plan, every business venture has its business plan, as this enables the business to follow a definite plan and have a map to guide it in its operations, so first of all, you should have your business plan.
Do you need any experience or knowledge? YES YOU DO, but a little about art, creativity and technology, because you would want to design your own t-shirt, so you will not copy a design from someone else, also to be able to produce your own t-shirts, you need to be good at art and designing, you should be able to deliver a beautiful artwork on your shirt, so YES you need some KNOWLEDGE AND EXPERIENCE.
What Do You Need To Start?
1. Raw Materials
You need some materials to start off; you will need some t-shirts gotten in bulk from a company or major producers of t-shirts in Nigeria.
You can get this from Aba market or Yaba Market in Lagos. You can place orders or demands from these companies.
You could also decide to start from the scratch and create your own design by yourself, meaning you have to get start-up materials and also take them to a good tailor that would sew them cheap for you at a reasonable price. You can get all these services in the markets you purchase these goods from.
Types of equipment involved
There are some few types of equipment which one may need to venture into this business:
- Heat transfer machine
- Cap press machine
- Screen printer
- Sublimation ink
- Sublimation paper
- Button pin press
- Wrapping bags etc.
With this equipment, you can say you are in business.
This could be a bothering factor to most people, as where to situate their business becomes a problem. Bear in mind that you have to set up yourself in a place people can reach you easily without stress.
Choose a location close to or within the urban area of a state because it would make you close to the desired customers, also for easy accessibility of jobs.
Do not go into the rural area or a remote village because you can easily get a power supply or shop space rent is cheap, please do not do that, it is dangerous for business.
Before you thinking of this you must have had some finance which you want to use to start up, maybe personal savings or contributions.
But in a case where there are no funds, you can get loans from banks, The Bank of Industry and the CBN, they could help you access loans to start up your business.
Business Name Registration/Licensing
Endeavour to register your business with the Corporate Affairs Commission as this would make you a legal entity and keep your business name for you so no one can use your company name again.
Try to find out if there are any regulatory bodies in charge of your business in your area, and register with them to avoid any harassment.
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A quick tip for you; try to make yourself stand out, don’t just sell your shirts like it’s a second-hand clothes market, package them, give them a unique design, create a unique logo for yourself so if anyone sees it, they will know it is your handwork.
Talk to your friends and family about your business; give them your complimentary card (you should have this as a businessman). Employ extra hands as this would make your work faster so you can deliver on time, people do not like delays, so you have to be work-efficient.
Do not wait for customers to approach you, no one says you can’t go and get your customers, use digital marketing to boost sales and business; it would help you sell and make you a brand to compete with.
Finally, always follow your business plan, stay focused and always learn to accept days of low sales or no sales, it’s part of the business, there will also be a time where you cannot handle the orders placed for your t-shirts. I hope to hear your success story due
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