In this guide, I will teach you How to Start Yogurt Drink Production and Marketing Business in Nigeria . The business of yogurt drink production is a very good business to do in Nigeria. Basically any business that is based on food and drinks has a high chance of succeeding due to the high demand for such goods and services and this is not different.
Also yogurt drink has an advantage of being sold in various flavors like apple, strawberry, banana, vanilla, chocolate among other thereby making it appealing to a lot of people as it can cater to people’s different tastes and desire.
There are concerns that the business needs a huge amount of capital to start, but when people consider how fast the product moves in the market and the profit and returns to be made from the business then you will realize it is a good business to invest in.
3 Reasons Why It A Good Business to Invest In
1. The Environment of The Country Encourages The Business
Nigeria is a country that has two major seasons in a year and they are the dry season and wet season. Normally Nigeria is generally a hot and warm country and in the dry season it is very hot and sunny, people look for various ways to cool off and most times opt for cool items such as yogurt drinks to relive them of the heat that they feel.
Also in the wet season despite the cold weather and rains people still buy the product. In the wet season we still have the period of harmattan which makes the environment dry making people still take the drink.
2. It Has a Lot of Health Benefits
Yogurt is a drink that is delicious and lovely and has a lot of healthy benefits. It is a nutritious drink with a lot of vitamins that helps the body function well. Also it helps in reducing stress and helps people to lose weight.
3. Demand for the Product Is High
Yogurt is a product that can be taken by every body as it is not restricted to a particular group. There are people that may have problems taking yogurt but this is a drink that is accepted by most people. Children and adults all like the drink.
Read Also: How to Start Pure Water Business in Nigeria
Requirements Needed For Starting The Business
1. Find a nice location
As usual with any business, location is key and very important. For the business of yogurt drink a good location will help the business thrive. Also having a nice and friendly environment will help grow your business.
When looking for a good place to start the business try and make sure it is located in a busy area with a lot of activities going on such as near schools, churches, shopping malls and more. If you are sited near these outlets you are sure to have a large volume of patronage.
Equipment and Materials Needed for Yogurt Drink Production and Marketing in Nigeria
When starting, you will need the following equipment and materials to help make the business successful. A freezer, filling and sealing machines, dispensers, chairs, tables, air conditioners, fans, furniture, blenders, napkins, table cloths, towels and much more will be needed when starting.
1. Source for Your Raw Materials
Before starting, make sure you have got a place where you can easily get raw materials and ingredients at a good price for your business.
To be on the safe side, it will be better if you can get more than one place or supplier that you get your ingredients from as this will help you manage your business better as well as avoid any shock surprises when your suppliers fail to deliver.
2. Staff and Workers
You will need to employ people to help with the business. You may not need to employ a lot of people of people in the beginning when you start but you have to get a few hands to help you in making the drink, attending to customers or even delivering the products.
3. A Generating Set or Source of Power
A major problem of Nigeria is the poor, irregular power supply in the country. This is a business that requires you having constant power through out your working hours as the product is based on it to be made cool.
To avoid getting your materials spoilt or damaged, you will need to get a generating set or a solar system panel to maintain and grow your business.
4. Packaging: There are many ways to package your yogurt product. You can use small nylon bags and seal them using a sealing machine.
Get the Business Approved
Before starting the business, it is important you register the business as required by the law. Also as this is a business based on food and drink, you will be required to register the business and get permission to go on with the business from a health regulatory standard authority.
How to Market Yogurt in Nigeria
In the past this was a product purely seen as that for the high class, though there are still types and variants of yogurt that are still expensive, there are still some that can be afforded by majority of the people.
You can advertise or market your business by giving free samples as this also helps in knowing how people feel about your drink as well as make use of flyers and online advertisement.
This is a good business to do, make sure you do a feasibility study to know the cost and other items needed.Register for free on Luno
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