Here in this article, we are going to talk about ten cheapest marketing options for small businesses. We hope you find this informative.
Whether you operate online or offer local services, marketing has to find its way into your daily agenda. However, marketing expenses have become an increasing issue due to stiff competition on the market.
According to Blue Corona, 82% of small businesses fail due to cash flow issues, with 14% which failed due to customer neglect and lack of communication.
Read Also: Top 20 Lucrative Small Businesses In Nigeria
Finding a healthy balance between useful marketing and low-cost campaigns can be tricky. With that in mind, let’s take a look at several affordable yet effective marketing options for you to consider.
1. Blogging & Content Creation
Blogging is one of the most useful things you can do for your small business. As we’ve mentioned before, the corporate market is becoming saturated with startups and businesses which will fight tooth and nail for exposure.
Blogging will allow you to put your name on the web, express your opinions on trending topics and rank well with Google and other search engines as a result. But remember that quality of the content is the key.
If you rewrite foreign bloggers` posts or get inspiration from them, make sure you understand them and can provide a quality translation and localization. If you are not so sure you can refer to platforms such as The Word Point for assistance.
2. Local Media Marketing
Local media such as radio stations and television channels are still being used throughout the world to good effect. However, national frequencies often charge a lot of money for several minutes of marketing exposure.
You can look for private, less popular local media (such as magazines or local websites) to promote your small business. While not completely free of charge, this is a great way to gain recognition quickly in your city and its surrounding.
3. Guerilla & Small-Scale Marketing
Small printed materials such as stickers, flyers and business cards are inexpensive to make. However, they are very easy to distribute around the city (or cities) if you choose to rely on them.
They are also very hard to ignore if you place them in smart positions such as traffic light poles or pedestrian benches.
Get creative and find ways to place your small business marketing materials around populated areas which people go through often to gain popularity.
4. Office & Vehicle Branding
It’s easy to apply the same principle of branding to your office (or building), as well as company vehicles (if you have any). Anyone who approaches your office will know that your small business is there and is ready to accept new clients.
Alternatively, your cars or bikes will travel through the city (and beyond), showing off your logo, contact information and product portfolio.
Place as many creative and inexpensive details around your work environment and people will get the impression that you enjoy what you do.
5. Social Media Publishing
Speaking of online marketing, let’s turn toward social media channels for a moment. Platforms such as Facebook, Twitter and Instagram are perfect for inexpensive and effective marketing campaigns. All you have to do is create pages with your brand details and start posting interesting content.
You can share news, data, reviews or even chat with your followers and learn about what your customers like and dislike.
Most importantly, you will have access to a variety of marketing tools and options for zero cost, which is a win-win no matter how you look at it.
6. Email Marketing
Email is still very relevant both in private and corporate use. You can create email advertisement with your website details and contact information quite easily without hiring designers or writers.
Platforms such as Mail Chimp also offer a plethora of email automation options which can be useful for wide-scale marketing. Gather a list of contacts (both companies and consumers) and send marketing content to them whenever you see an opportunity. Email is free of cost so you should rely on it as much as you can and build your email list more over time.
7. SEO Optimization
In order to make your website stand out as much as possible, you should pay close attention to SEO. Search Engine Optimization represents a content ranking algorithm which is operated by Google. If you optimize your content according to its rules and suggestions, you will get a lot more traffic, online popularity and sales as a result.
Platforms such as Keyword Planner and SEM Rush are specifically designed for SEO optimization, so make sure to give them a shot. Focus on keywords and trends in your industry and you will benefit from SEO website and content optimization.
8. LinkedIn Presence
In terms of B2B marketing, very few platforms come close to LinkedIn. The professional social media giant is the perfect place to market your small business and share content and thoughts with others in your field.
Best of all, you can recruit new employment candidates, expand your business network and maintain global communication with the industry free of charge.
Create a social media page with your brand’s name and details and get started with LinkedIn marketing as soon as possible.
9. B2B Collaboration
Working with other companies and firms in your sector is always beneficial. You can cut marketing costs, project expenses and raise your overall return on investment if you cooperate with other small businesses.
It’s a good idea to include B2B networking invitations on as many platforms as possible, including social media, website and even guerilla marketing materials.
Once a company approaches you with partnership suggestions, make sure to consider the offer carefully since it will give you a lot of opportunities to grow both in experience and income as a company.
10. Content Republishing
Lastly, you can republish your content endlessly with updates and revisions if you are short on resources. Old blog posts can be given a fresh coat of paint, additional SEO optimization, expanded writing and other small details.
This content can then be published again (with a clear indication that it is indeed republished content). While it won’t create the same level of excitement with your customers and followers like new content would, it is a good and zero cost tactic to exploit when you are in a tight spot.
There will always be ways for small businesses to promote their brands and products on a small budget. It’s all a matter of being creative and lowering your standards from time to time.
Small or non-existent budgets won’t bring your brand closer to Coca-Cola or Microsoft. They will, however, help you make additional income and stay operational to fight another day.
AUTHOR BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages.
Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.
|Guest Post: Pauline Farris <[email protected]|
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