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Duties of a Chief Marketing Officer

In this article, you will find the duties of a Chief Marketing Officer, their roles, responsibilities, and what is expected of them.Information Guide Nigeria

A chief marketing officer is a business leader whose job is to oversee an organization’s marketing efforts. The person in charge of marketing is also called the Marketing Director or the Global Marketing Officer.

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A chief marketing officer (CMO) is an executive at the C-level of a company who is in charge of creating, communicating, and delivering offerings that customers, clients, or business partners find valuable.

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The chief marketing officer is in charge of the company’s whole sales and marketing operations. They are expected to establish and lead the marketing team, set the marketing department’s goals and objectives, plan a timeline for marketing campaigns, and execute the campaigns. They are also in charge of deciding on the budget and allocating it among the various marketing channels. Furthermore, they are in charge of coordinating marketing strategy with other divisions inside the organization.

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The primary purpose of a CMO is to support growth and improve sales by building a complete marketing plan that promotes brand recognition and assists the firm in gaining a competitive advantage. CMOs must be excellent leaders and assume the voice of the consumer across the firm in order to achieve their own goals and effectively influence their companies’ public profile.

Chief marketing officers often report to the CEO or COO and have advanced degrees in both business and marketing. A CMO with a strong experience in information technology may alternatively be known as a chief marketing technonologist (CMT). However, in some larger firms, both jobs are distinct, and the CMT reports to the CMO.

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The CMO is the executive in charge of designing corporate advertising and branding strategies, as well as customer outreach. As the organization’s senior marketing executive, he or she controls these functions across all corporate product lines and geographies.Chief Marketing Officer

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Duties of A Chief Marketing Officer

  • Set the company’s marketing department’s goals and objectives.
  • Plan out and carry out the company’s marketing plan.
  • The marketing department’s KPIs and OKRs need to be set.
  • Plan the company’s annual and quarterly marketing budgets and make sure they are used as well as they can be.JAMB Portal
  • Leading the marketing research team to do regular research on key metrics and look for ways to reach more customers
  • Work closely with the sales and customer success teams to make sure that customers are happy as as possible.

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  • Align the company’s marketing plans with those of the other departments and make sure that all of the departments work together.
  • Data is collected and analyzed on a regular basis so that decisions can be made and plans from the past can be judged.NYSC Portal
  • Keeping the technology up-to-date as needed
  • Make, plan, and run marketing campaigns, and choose which campaigns to run.
  • Build strong relationships with strategic partners to help and improve the way your business works.
  • Finding trends and insights for digital marketing campaigns and figuring out how much to spend on those insights
  • Put together and train the marketing team
  • directing the creation and placement of creative elements that help the company stand out in the market;
  • researching the market and figuring out where the company stands in it;
  • supervising or working with sales to turn marketing insights into sales; and
  • leading the company’s public relations efforts or working with both internal and external public relations teams to create a unified message.105 Good Morning My Love Messages
  • Oversees the company’s media relations, including social media and all advertising strategies.
  • Supervises market research, community relations, and customer service for the company.
  • Runs trade exhibition booths and free community educational events.
  • Handles all printed promotions, such as brochures, as well as electronic promotions, such as websites.
  • Shows a consistent track record of success month after month and year after year.
  • Budgets are managed across various departments.
  • Establishes corporate processes and measurements.
  • Drives the company’s overall marketing strategy’s daily execution and enhancement.
  • Analyzes the competition and examines market research findings, changing the company’s marketing plan as necessary.
  • Based on market research findings, advises the product development department.
  • Assists in the design and creation of graphic marketing tools.
  • Obtains customer input on products and services and routes it to the appropriate departments so that product and service offerings can be adjusted.
  • Participates in research to find new product ideas and ways to expand the business.
  • Manages the corporate website and continually updates information on the site to better assist consumers and employees.
  • Communicates with industry experts and uses their expertise to benefit the firm.
  • Handles corporate communications in order to present a consistent message.
  • Creates new business partnerships while strengthening current ones.
  • Increases the company’s visibility in the community and marketplace.
  • Driving change within the organization in areas such as social media and digitisation
  • Developing and implementing an organization’s marketing strategy.
  • Identify market possibilities and generate business growth
  • Investigating the customer’s interaction with the organization in order to drive changes
  • Taking charge of the appearance and content of the website(s) and social media outlets, with the goal of increasing visitor conversion.
  • Contributing to the company’s growth.
  • Create marketing plans that support the company’s plans, goals, and unique identity.
  • Define and change the company’s addressable market, divide it into groups, and figure out how to go to market.
  • Set marketing goals and objectives and report back to senior management on how well you did.
  • Use key assets like SEO, content, and referrals to drive an organic growth strategy.
  • Oversee and manage all of the company’s PR, content marketing, and other releases.
  • Work closely with the company’s chief product officer (CPO) and the product team to help launch new products and help existing products grow.
  • Build, coach, and manage a high-performing marketing team that is in charge of coming up with, designing, and putting into action marketing campaigns and user engagement strategies to speed up the growth of the brand and measure the success of such projects on a regular basis.
  • Drive a culture of learning, analyzing, and testing all the time to find new ways to increase sales and scale up marketing efforts.
  • In marketing, they are in charge of P&L or acquisition costs.

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